Lagardère Publicité launches a creative gallery to showcase its range of digital formats
Archives Lagardère Active
Paris, February 23, 2012
The Digital division of Lagardère Publicité enjoys a strong presence in all digital-device categories, including Internet, mobile phones and tablets.
With more than 21 million unique visitors, Lagardère Publicité Digital guarantees sustained advertising firepower throughout the market’s key target groups, with an offering of 70 sites (including 30 premium sites), 20 smartphone applications and five tablet applications, providing coverage of more than half the online population.
A number of new, ever more highly optimized and innovative means of digital expression have now been added to this firepower commitment: new digital consumption trends (catch-up radio and TV, podcasts, instream video), new brand experiences (brand- and user-generated content) and fresh, high-impact creative formats.
To showcase these new advertising formats to its customers, Lagardère Publicité’s Digital department unveiled its new creative gallery this week, dubbed the “Creative Show.” It includes a wide selection of innovative formats distributed throughout the advertising agency’s major editorial categories, including women, children, mothers, breaking news, travel, finance and entertainment.
The gallery can be consulted on- or off-line via a wide range of digital devices (iPads, mobile phones, iPods and more).
According to Alix Pandrea, Digital division COO: “Our three-pronged strategy, which focuses on the quality of our editorial content, the power of our sites and our creativity, should enable us to markedly increase our campaigns’ engagement, exposure and interaction scores. With the convergence now occurring in media usage, we are able to offer creative, customized display formats via our three digital channels (Internet, smartphones and tablets) and to leverage the amplifying power of our cross-media brands.”
Lagardère Publicité - Valérie Blondeau - 01 41 34 81 00 - Email : firstname.lastname@example.org
*Source : MEDIAMETRIE Netratings (December 2011)
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