Lagardère Active sells Onze Mondial
Archives Lagardère Active
Paris, January 12, 2009
Lagardère Active has sold Onze Mondial magazine to Sporteam Média S.A.S. managed by Jean Couvercelle and Eric Brame.
This sale forms part of a strategy to recentre Lagardère Active’s print media activities around general-interest magazines mainly targeted at women’s/lifestyle, news, celebrity, youth and entertainment readerships.
Onze Mondial, the market’s leading monthly magazine with 1,700,000 readers*, is France’s foremost specialist football magazine. Created in 1976, the magazine is targeted at a specialised readership while covering more general subjects which appeals predominantly to the under 35 demographic (1st among readers aged 15-24 and under 50*).
As part of a specialised publishing group, Onze Mondial is now in a strong position to further its development.
Jean Couvercelle, Chairman and CEO of Cardmania, publishes Tennis Magazine (over 500,000 readers*). Eric Brame, Chairman of Option Régie, manages the advertising sales agency activities of special interest publications (Pariscope, Photo, Tennis Magazine, etc.) and organises a variety of events.
*source AEPM 07/08
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