Lagardère Active Radio International is actively pursuing expansion plans in Poland, creating Planeta FM, the first electro radio
Archives Lagardère Active
Paris, March 20, 2008
As of March 2008, Radiostacja, the second station operated by Lagardère Active Radio International (LARI) in Poland will become PLANETA FM. On this occasion, PLANETA FM will extend its network to include 18 Polish cities, the largest being Warsaw, Cracow, Gdansk, Lodz and Poznan.
« This launch is an illustration of the Group’s commitment to increasing its footprint in Poland, a high-growth market where we are currently pursuing an ambitious policy aimed at developing new formats as exemplified by Planeta FM » said Jean-Christophe Lestra, LARI’s CEO.
Planeta FM, a radio station exclusively dedicated to party hits, is the radio of the greatest Electro, R&B and Dance artists of the moment … Planeta FM – 100% Dancefloor offers exclusive new programs that feature weekly mixes by the world’s greatest DJs such as Armin Van Buuren, Leo Coosto and Dominic Minelli. It targets primarily the 15 – 29 year-olds. A new enriched version of the Internet site is also available on line at http://www.planeta.fm
« Young Polish audiences are fans of electronic music and rave about DJ Stars, Planeta FM reflects these new trends and the new music; its goal is to promote new talent and develop new DJs through targeted programming and its Internet site» said Sam Zniber Vice President for Programming at Lagardère Active Radio International.
PLANETA FM is a radio operated by Lagardère Active Radio International.
LARI is present in 7 countries through 23 radio stations attracting a daily audience of over 33.5 million listeners. LARI is the leading radio station in Eastern Europe.
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