Lagardère Active leads the lifestyles segment with over 10.6 million readers

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Archives Lagardère Active

Paris, October 19, 2009

Lagardère Active, France’s leading publisher of home-decor magazines, now boasts complete dominance over this market thanks to six complementary, multiple-focus titles.

With a total of 10.6 million readers during the last AEPM sweeps period, Lagardère Active’s Lifestyles (Art de Vivre) segment, which includes Art & Décoration, Elle Décoration, Campagne Décoration, Le Journal de la Maison, Maison & Travaux and Ma Jardin & Ma Maison, boosts its leadership in the world of home-decor magazines.

This magazine family’s excellent performance, in both readership and volume of copies distributed, attests to the success and public recognition of our company brands, the magazines’ editorial quality and the strategy of having complementary concentrations within the Lifestyles segment.

Home-decor magazines
Three Lagardère Active titles in the 2008-09 AEPM Top 5 (*)

  • No. 1 Art & Décoration 4,967,000 readers
  • No. 2 Elle Décoration 2,771,000 readers
  • No. 5 Le Journal de la Maison 1,350,000 readers

Four Lagardère Active titles in the 2008-09 ODC/OJD Top 5 (**)

  • No. 1 Art & Décoration 233,489 copies
  • No. 2 Le Journal de la Maison 177,328 copies
  • No. 3 Elle Décoration 171,008 copies
  • No. 4 Campagne Décoration 137,256 copies

Home-renovation magazines
Lagardère Active takes the absolute lead

  • Maison & Travaux is No. 1 in readership, with 3,810,000 readers and No. 1 in circulation, with 162,718 copies sold (**)

PRESS CONTACTS:

Valérie Blondeau - +33 (0)1 41 34 67 16 - contactpresse@hfp.fr

Lucie Dugit-Gros - +33 (0)1 41 34 79 25 - contactpresse@hfp.fr

(*) 2008-09 AEPM survey, total readership
(**) 2008-09 ODC (officially declared circulation), paid circulation in France

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