Lagardère Active launch its 25th edition of ELLE DECORATION

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Archives Lagardère Active

Paris, February 22, 2010

The World’s number one style magazine for the home

Lagardère Active is expanding its ELLE DECORATION network with the launch of the 25th edition of ELLE DECORATION

ELLE DECORATION NETWORK, the world’s number one style magazine for the home, has

  • more than 8,5 million readers worldwide
  • a yearly circulation of more than 20 million copies
  • more than 10.000 advertising pages in 2009
  • 34.000 editorial pages in 2009

The strength of the ELLE DECORATION network makes it the worldwide leader in the publication of interior upscale magazine. The ELLE DECORATION brand is developed through a wide range of activities: websites, spin-offs, TV programs, several local events and the ELLE DECORATION INTERNATIONAL DESIGN AWARDS being the worldwide annual rendezvous for the world-class designers and producers and involving the whole ELLE Decoration editions.

Lagardère Active is pleased to announce the signature of a license agreement with PT Trinaya Tirta for the launch of ELLE DECORATION Indonesia on 22 February 2010. PT Trinaya already publishes successfully ELLE in Indonesia and Adeline Juni Mewengkang already editor of ELLE, has also been appointed editorial director for ELLE DECORATION

According Jean de Boisdeffre, CEO international Press Magazines of Lagardère Active:We are deeply happy to have reached this agreement with PT Trinaya , a company with which we are particularly satisfied to have launched ELLE together over 2 years ago, and to bring to the Indonesian Woman and interior enthusiasts a new field for inspiration and appeal to decoration. We will bring to this 25th edition of ELLE DECORATION all the support that our world leading network is capable to generate, for making this new ELLE DECORATION edition the success it deserves.”

According to Eric Tuapatinaya, CEO of PT Trinaya : “The arrival of ELLE DECORATION in Indonesia, where we all know that the title itself speaks globally, will satisfy the needs for a magazine that has a very strong background in design and lifestyle. With 22 years of experience in France and the ELLE DECORATION’s presence in other 24 countries, ELLE DECORATION will even be more the reference as the most comprehensive global magazine with multicultural spirit“.

Press contacts:

Valérie Blondeau - +33 (0)1 41 34 67 16 - contactpresse@hfp.fr

Lucie Dugit-Gros - +33 (0)1 41 34 79 25 - contactpresse@hfp.fr

About PT Trinaya Tirta:
PT Trinaya Tirta, which is the leader in the Indonesian market for women's magazine, already publishes the magazines ELLE and, Kartini, Kartini culinary, Kartika, Girlfriend and had revenues of 13 million euro in 2009.

About Lagardèer Active:
Lagardère Active is one of Lagardère SCA's four corporate brands, which include Lagardère Publishing (books), Lagardère Services (press distribution and services) and Lagardère Sports (marketing and management of sports broadcast rights).
Lagardère Active is active in press magazine, radio, special-interest TV channels, TV production, digital media and ad media buying.
The company operates in 45 countries and is a world leader in quality magazine publishing, with about 190 magazine titles, published either by LA companies, JV or licensing partners. Our main magazines brands include the leading women upscale magazine, ELLE and its 42 international editions, and also international brands such as Psychologies, Red, Elle Deco, Met Home, Riders, Car & Driver...

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