Lagardère Active has announced that it is buying the online advertising sales company ID REGIE.
This company sells advertising on over thirty sites: Priceminister, Alapage, LDLC, TopAchat, Lesnumeriques.com, Abeille Musique, EasyFlirt, Netclub, Hardware, etc.
ID REGIE was set up in 1999 and has made a profit since 2002. In 2006 it doubled its gross profit to 1.1 million euros and employs 11 people.
Thanks to this new acquisition Lagardère Active :
– strengthens its online advertising sales and specifically enriches the service it can offer : ID REGIE will bring 12 million unique visitors per month in France, allowing Lagardère Publicité to move into the top 5 companies for online sales.
– integrates the technologies (adserving etc.) which are key to generate revenues from internet audiences.
– establishes itself as one of the leaders for marketing e-commerce and high-tech web sites.
– diversifies into the marketing of databases, a sector in which ID REGIE is already strongly present (over 4 millions email addresses).
Constance Benqué, President of Lagardère Publicité stated: “The acquisition of ID REGIE brings us new opportunities thanks to their expertise in e-commerce and high-tech websites, and this operation confirms our determination to be one of the leaders for online advertising.”
Henri Coron, President of ID REGIE / ID Group, declared: “The obvious way forward for us was to hook up with a group demonstrably committed to the internet market, and the Lagardère Active Group is one of the first partners we thought of. This will provide us with a solid basis for development, allowing us to leverage our expertise and catalogue and consolidate our cross-media offerings.’’