Lagardère Active continues its growth on the web and outperforms on Elle.fr

Category

Archives Lagardère Active

Paris, november 7, 2008

  • With 15.4 million unique visitors, all points of connection combined at the end of September (up 7.5%), Lagardère Active reaches 47.5% of active Internet users (source: Mediametrie/NetRatings);
  • The leading French media group in terms of audience ratings (all connection points);
  • The Web’s 8th largest player in terms of unique audience (all groups combined).


Focus :

The leader in the “Women’s” segment

  • In the rapidly growing women’s segment, Lagardère Active’s website, doctissimo.fr, posted a 6% increase, thus confirming its leadership position (as the No. 1 website targeted at women), while elle.fr registered a 60% increase, infobebes.com a 47% increase and psychologies.com a 6% increase;

Exceeds the symbolic threshold of one million unique visitors in the “Children’s” segment

  • With the “Children, games and toys” category expanding on a global scale (increase of one million unique visitors between August and September), the “Lagardère Children’s offer”* exceeded the one million unique visitors mark, remaining the leader in its competitive universe (excluding e-commerce).
    * The “Lagardère Children’s offer” includes the websites Gulli, Canal J and TiJi.

Strong growth in the “News” segment

  • In the “News” segment, le jdd.fr, with nearly 1.6 million unique visitors, posted strong growth and Europe1.fr stabilized its audience rating above the one million unique visitors mark.

Main audience figures – Source: Nielsen Netratings
Unique visitors all points of connection combined (in thousands) September 2008

Websites Unique Visitors
(in thousands) Sept. 08
Unique Visitors
(in thousands) Aug. 08
% Change
Sept. 08 vs. Aug. 08
DOCTISSIMO.FR (NETWORK)

9,036 8,550 +6%
PREMIERE (NETWORK)

4,135  4,466  -7%

ELLE.FR

2,845 1,774  +60%
SPORTS.FR (NETWORK)

1,912 2,452 -22%
BOURSIER.COM

1,718

1,505 

+14%

LE JDD.FR

1,639 1,507 +9%
INFOBEBES.COM

1,556 1,060  +47%
EUROPE 1
(NETWORK)
 1,284  1,241  +3%
PSYCHOLOGIES.COM

1,232 1,159  +6% 
LAGARDERE CHILDREN’S
(GULLI, TIJI, CANAL J)
1,025  798  +28%

 

(SEPTEMBER 2008 NIELSEN NETRATINGS SURVEY, ALL CONNECTION POINTS)

Press Contacts:

Valérie Blondeau - 01 41 34 67 16 - contactpresse@hfp.fr

Lucie Dugit-Gros - 01 41 34 79 25  - contactpresse@hfp.fr

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