Paris, november 22, 2011
Lagardère Active is proud to announce the international expansion of its ELLE network with a new international edition: ELLE Australia.
This launch will bring the total number of ELLE editions to 44 worldwide, published in the 5 continents.
ELLE Australia will reinforce the ELLE network which is already the world leader in the upscale women’s magazines segment.
The ELLE network means 21 million readers worldwide and a total circulation of 6.6 million copies per month, 85,000 editorial pages and 51,700 advertising pages each year.
It also includes 28 websites worldwide, with 22 million unique visitors.
ELLE Australia will be launched in spring 2012 and published by a joint venture between the Australian publisher ACP and the American publisher Hearst.
According to Bruno Lesouëf, CEO of French and International Magazine Publishing division of Lagardère Active:
“We welcome this partnership with ACP, the market leader in Australia and Hearst Magazines, one of the world’s leading magazine publishers. We are extremely proud of the launch of this 44th edition of ELLE in the Australian market, negotiated by François Coruzzi, Executive Vice President International, and his teams. This market is rapidly growing and very dynamic in the areas of fashion and beauty. This new edition of ELLE will benefit from the power of our global network to establish its success“.
According to Phil Scott, Managing Director of ACP Magazines:
“Elle is a magazine brand that is right for our times – for readers and advertisers. It uniquely covers women’s fashion, beauty, health, lifestyle and entertainment from an inspirational and achievable perspective. Its mixed and balanced content is accessible from both a global and local perspective. In addition to the printed magazine, the Elle brand will be launched across multiple platforms inclusive of events, website, applications and mobile“.
Duncan Edwards, President and CEO of Hearst Magazines International, added:
“The launch of ELLE in Australia will bring together two of our most important partnerships; with ACP in Australia and with ELLE globally. Hearst is already the publisher of ELLE in 14 markets and we are delighted that Australia will be added to this list. Our team is the best in the business and will bring a fantastic edition of ELLE to the readers and advertisers in the Australian market“.
About ACP Magazines
ACP Magazines is Australia's leading magazine publisher. The company is the magazine arm of leading Australian media and entertainment company, Nine Entertainment Co. ACP Magazines publishes 52 audited titles in Australia which sell almost 100 million copies each year. They include some of the longest-running and most successful mastheads such as the biggest selling monthly magazine, The Australian Women's Weekly, Australia's number one weekly magazine, Woman's Day, DOLLY, NW, TV Week, CLEO, Cosmopolitan, Australian Gourmet Traveller, Madison, GRAZIA, Australian House & Garden, Zoo Weekly, Top Gear Australia and Wheels. ACP currently produces 26 magazines as tablet applications. ACP Custom Media leads the way in creating branded editorial content for major clients including Coles, Telstra, Qantas and Myer.
About Hearst Magazines International
As the largest U.S. publisher of magazines worldwide, Hearst Magazines International, a unit of Hearst Corporation, publishes more than 300 editions for distribution in more than 100 countries. Major titles include powerful brand equities like Cosmopolitan and ELLE, both international super-brands with more editions than any other women's magazines in the world; ELLE Decoration, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and Seventeen. In addition, Hearst Magazines International publishes other titles through joint ventures, including Men's Health and Runner's World in the U.K., Grazia and Madison in Australia, and The Robb Report in Russia and China. In Great Britain, a wholly-owned subsidiary, Hearst Magazines UK, publishes 23 magazines and 22 digital assets. Hearst Magazines publishes 20 titles in the U.S.
About Lagardère Active
Lagardère Active is one of Lagardère SCA's four corporate branches, together with Lagardère Publishing (books), Lagardère Services (press distribution and services) and Lagardère Unlimited (marketing and management of sports broadcast rights, talent representation for athletes and artists).
Creator of multimedia content, Lagardère Active has leading positions in the businesses it operates, including magazines publishing, audio-visual (radio, TV and TV production), digital (pure players sites, mobile applications and tablet applications) and advertising.
Lagardère Active, the number one of French Magazine Publisher and owner of the ELLE brand and its derivatives, licenses them:
- To Hearst in 14 countries (corresponding to 15 editions of ELLE).
- To 21 other partners in 26 countries; corresponding to 27 editions of ELLE.
The ELLE network today includes 43 international editions and the ELLE Decoration network includes 25 international editions.
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