Lagardère Active and TV-replay.fr form a partnership
Archives Lagardère Active
Paris, December 6, 2010
Lagardère Active’s entertainment portal, Premiere.fr, and TV-replay.fr, the guide to catch-up TV and the leader in its market, have announced that they have entered into a partnership agreement. This agreement should allow Premiere.fr, and more specifically the portal’s television section, to develop its offering of services and to remain in line with changing usage related to catch-up television.
The agreement provides for cooperation between the two players in two main areas:
- An editorial partnership between the two portals that will allow Premiere.fr to associate its broadcast-television programme offering with the guide to on-demand programmes.
- Marketing of ad space on TV-replay.fr by Lagardère Publicité.
According to Thomas Kouck, editor of Premiere.fr and director of Lagardère Active’s Entertainment division, “This partnership was formed in a context of rapid evolution in on-demand usage. It seemed only natural for Lagardère Active to create a partnership that brings together our established broadcast television programmes and the leading guide to catch-up television.“
Says Patrick Suquet, president of SBDS Active (the publisher of TV-replay.fr), “This agreement should allow TV-replay.fr to boost its leading position in the catch-up TV guide segment and to continue its development on all screens.”
Lagardère Active press contacts:
Lucie Dugit-Gros - +33 (0)1 41 34 79 25 - email@example.com
Premiere.fr contact: Thomas Kouck - +33 (0)1 41 34 86 28
Lagardère Publicité contact: Alix Pandrea - +33 (0)1 53 96 31 10
Patrick Suquet - +33 (0)6 22 68 14 43
Arnaud Mary - +33 (0)1 77 93 71 82
For further information:
- Première.fr, which brings together Lagardère Active's cinema, television, music and event operations, is the second-leading player in the entertainment segment with 3,267,000 unique visitors (Nielsen Netratings, October 2010).
- Launched in April 2009, TV-replay.fr has seen its audience regularly grow by over 30% per month to reach 945,000 unique visitors in October 2010 (NNR). TV-replay.fr has just been chosen by Le Journal du Net as one of the Top 10 favourite sites of 2010.
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