Lagardère Active, a major player on the Internet

Category

Archives Lagardère Active

Paris, June 30, 2008

  • With 12.2 million unique visitors, all points of connection combined (source: Mediametrie/NetRatings) at the end of May (up 6%), Lagardère Active reaches 39% of active Internet users;
  • It is the 8th largest player on the Internet in terms of unique audience, all groups combined;
  • For the second consecutive month, Lagardère Active is the leading French media group in terms of audience, all points of connection combined.

Focus :

  • In the expanding women’s segment, Lagardère Active posted excellent results, with a 3% increase for doctissimo.fr, a 20% increase for Elle.fr and a 7% increase for Infobebes.com
  •  In the “Entertainment” segment, Première network*, created last month, was in second place in its competitive universe;
    *Première Network is comprised of: Premiere.fr, MCM.net, Tele7.fr, Public.fr, Jeanmarcmorandini.com
  • In the “News” segment, the Journal du Dimanche website, with over 1 million unique visitors, posted a strong increase.

Main audience figures – Source: Nielsen NetRatings, unique visitors all points of connection combined
(in thousands) May 2008

Websites

Unique Visitors
(in thousands) may 08

Unique Visitors
(in thousands) avril 08
Change
may 08 Vs avril 08
DOCTISSIMO.FR (NETWORK) 7,892 7,399  7%
PREMIERE NETWORK 2,380   2,522  -6%
SPORTS.FR (NETWORK) 1,931   1,325  46%
BOURSIER.COM 1,477

1,262

 17%
ELLE.FR 1,423   1,190  20%
LE JDD.FR 1,041  822 27% 
INFOBEBES.COM  913  852  7%


(NIELSEN NETRATINGS: MAY 2008, ALL CONNECTION POINTS)

Contacts presse :

Valérie Blondeau – +33 (0)1 41 34 67 16 contactpresse@hfp.fr

Lucie Dugit-Gros – +33 (0)1 41 34 79 25 contactpresse@hfp.fr

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