LA PLACE MEDIA continues to expand as it celebrates its first anniversary

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Archives Lagardère Active

Paris, September 24, 2013

Launched during the summer of 2012, La Place Media is the pioneering premium Ad Exchange in France.

LA PLACE MEDIA uses real-time bidding to exclusively market the qualified digital audiences of its five shareholders‘ premium media sites: Amaury Médias, FigaroMedias, Lagardère Publicité, TF1 Publicité and France Télévisions Publicité and their partners: Marie Claire, 20minutes, aufeminin.com, Boursorama, La Dépêche du midi, Metro News, Doctissimo, Sud-Ouest and La Voix.

Building on the success it has enjoyed since its inception, LA PLACE MEDIA continues to expand:

  • By incorporating over 30 new partner sites, belonging to the following groups: Radio France, TMC, NT1, France 24, TV5, La Provence, Nice Matin, Centre France and Figaro Classifieds.
  • By proposing an unprecedented offer in the market: open “self-service” access to the LA PLACE MEDIA marketplace, targeted at long tail advertisers, who do not have a media agency, available at the following address: https://rtb.laplacemedia.com 
  • By confirming its commitment to the monetization of its partners’ mobile inventories.
  • By launching a beta version of the first private premium Video Ad Exchange in France during the third quarter of 2013.

Fabien Magalon, Managing Director of LA PLACE MEDIA, comments: “We are delighted with the success we have enjoyed since the company’s inception. The first year was devoted to the development of innovative, high value-added offers for our web solution (Context, Format Impact, Visibility, Data). Our objective for the coming months is to continue to innovate by offering advertisers and their consultants more and more value, but also by laying the foundations of a future “Universal Premium Ad Exchange” incorporating Mobile, Video and Audio.
LA PLACE MEDIA with its 150 partner publishers, 30 million unique visitors and 4.5 billion ad impressions each month is now a powerful premium media alternative.

Press contact:

Valérie BLONDEAU - +33 (0)1 41 34 81 00 - valerie.blondeau@lagardere-pub.com

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