Jack Kliger, President and CEO, Hachette Filipacchi Media U.S., announced today that he named Todd Anderman, former President, Maxim Digital, to the position of Senior Vice President, Digital Media reporting to EVP/COO Philippe Guelton. Anderman will begin his position on Tuesday, January 22, 2008.
“Todd has excellent experience, and we’re delighted that he will join our company to lead our digital efforts. Hachette will continue to be aggressive in growing our digital assets this year. We are expanding our web sites, adding new content and design elements, as well as expanding our mobile business and other emerging platforms. Todd’s focus will also be on adding strategic partnerships and acquisitions.”
Anderman has successfully built and expanded a number of brands in the digital space. He most recently served as President of Maxim Digital. Previously, he was Senior Vice President American Greetings Interactive and Senior Vice President at eMusic. He began his career at Ziff Davis Publishers where he held a number of positions over the course of almost ten years.
“I’m very excited to join the team at HFM U.S. to help drive the digital business to the next level. The company’s brands are well positioned to be a multi-platform leader in the fashion, automotive, women’s and health, shelter and enthusiast sectors.”
About Hachette Filipacchi Media U.S.
Hachette Filipacchi Media U.S. (www.hfmus.com) enthusiast brands and targeted media products reach nearly 60 million consumers through magazines, online and mobile content. The company’s editorial hallmarks are trusted expert content along with independent product testing. Our prestigious brands fall into five sectors and include: Automotive (Car and Driver, Road & Track, Jumpstart Automotive Media); Fashion (ELLE, ELLEgirl); Shelter (ELLE Decor, Home, Metropolitan Home, PointClickHome, and Special Interest Publications Group); Women & Health (Woman’s Day and Woman’s Day Special Interest Group) and Enthusiasts (American Photo, Boating, Cycle World, Flying, Popular Photography, Premiere and Sound & Vision). HFM U.S. Total Solutions marketing initiative packages these assets across brands and platforms with customized marketing programs. HFM U.S. is part of Lagardère’s (www.lagardere.com) media division Lagardère Active, a producer of special interest content in over 40 countries