HFM U.S. signs agreement with TheFind
Archives Lagardère Active
New York, NY - October 25, 2007
The discovery shopping/product search engine will be full-integrated into pointclickhome.com
HFM U.S. will represent advertising sales for TheFind.com
Jack Kliger, President & CEO, Hachette Filipacchi Media U.S., announced today that the company has signed an agreement with TheFind, Inc. (www.thefind.com) the leading shopping search engine and web destination, to provide a discovery shopping experience on the company’s new shelter website PointClickHome.com. HFM U.S. will also represent advertising sales for the shopping search engine. TheFind.com’s uniquely powerful product search tools as well as its “Product Ranking Engine” will be fully-integrated throughout the website by the end of 2007, enabling PointClickHome.com users to quickly and efficiently find lifestyle goods and home-related products online.
“By adding TheFind.com as a strategic partner, PointClickHome.com will give our users the ability to go through the entire process from inspiration to purchase when they are renovating, remodeling or decorating their home,” said Kliger. “This resource is a great complement to the current editorial content which comes from our respected shelter brands ELLE Decor, Metropolitan Home, Home and others.”
“Our agreement to sell advertising on TheFind.com takes advantage of HFM U.S.’s strong relationships with advertisers in a number of different categories,” added HFM U.S. EVP/COO Philippe Guelton. “This move is in line with our company’s strategy to provide advertisers with larger audiences across media in vertical segments including shelter, automotive, fashion, male enthusiasts and women’s service and health.”
PointClickHome.com will be one of the most comprehensive shelter web networks after the launch of this product/shopping search engine and other features which will be added this year. The site unites content and data from HFM U.S.’s shelter brands: ELLE Decor, Metropolitan Home, HOME, Kitchens & Baths, Remodeling & Makeovers, Budget Decorating, Walls, Windows & Floors, and Gardening & Deck Design; and also provides consumers access to all the resources and tools they need to design and make buying decisions.
TheFind.com is a shopping search engine dedicated to delivering the most satisfying discovery search experience for the time-crunched, savvy shopper. TheFind.com’s “Product Ranking Engine” finds over 190 million products from over 500,000 stores web-wide, then shows the most popular and market-leading products right on the first page of results. TheFind.com displays results in an award-winning, easily-navigated and visually appealing manner, making shopping on the web easier than ever.
Hachette Filipacchi Media U.S. (www.hfmus.com) enthusiast brands reach over 50 million consumers through magazines and millions more through online and mobile content. The company’s prestigious brands include American Photo, Boating, Car and Driver, Cycle World, ELLE, ELLE Decor, ELLEgirl, Flying, Home, Metropolitan Home, Popular Photography & Imaging, Premiere, Road & Track, Sound & Vision, Woman’s Day and Woman’s Day Special Interest Publications. The company recently purchased Jumpstart Automotive Media, the vertical advertising network focused exclusively on the automotive industry, and has launched its first digital brand PointClickHome, the home decoration/makeover site. Hachette Filipacchi Media U.S., Inc. also includes book and custom publishing, integrated marketing, database and market research, as well as licensing, and is part of the Lagardère Active division of Lagardère SCA (www.lagardere.com).
About TheFind, Inc.
TheFind, Inc. (www.TheFind.com) offers the leading shopping search engine that delivers comprehensive, authentic and visually compelling results for products across the lifestyle goods category. From the most popular e-commerce sites to the most unique, hard-to-find brands, TheFind uniquely crawls the entire Web to find more than 190 million products from over 500,000 stores. By using its patent-pending “product ranking” technology, TheFind displays the best-selling products, styles, brands and stores for any shopping search right on the first page of results – saving consumers time and money. TheFind Inc. family includes leading fashion shopping website Glimpse (www.Glimpse.com) which specifically caters to fashion-savvy shoppers searching for the latest trends and hottest apparel products, and TheFindGreen (www.TheFindGreen.com) which finds organic brands, green stores and environmentally-friendly products all in one place. TheFind Inc., headquartered in Mountain View, Calif., is backed by leading investors Bain Capital Ventures, Redpoint Ventures and Lightspeed Venture Partners.
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