Gulli still among the Top 3 DTT channels
In September, Gulli was ranked No. 2 among DTT channels, with 3.3% audience share in the 4-and-up demographic equipped with a digital TV adaptor. Among the Top 3, Gulli was the only channel to remain stable compared with last June’s results.
Gulli is received by nearly 50% of the French population and is the third-ranked DTT channel in national audience share with 0.9%.
More and more children are watching Gulli…
In one year, Gulli’s audience share of children* grew by nearly 50%.
2.2 million children watch the channel every week, or nearly 55% of all children who receive it.
…And more parents are drawn to Gulli as well
For the first time, Gulli exceeded the 10-million-viewer mark in the 4-and-up demographic (weekly coverage).
The channel also has a strong following of mothers: 1.5 million homemakers with children watch Gulli every week.
“Only one month after the debut of its new evening programming, Gulli’s audience has increased significantly. Our new strategy of opening up our prime-time programming to a family audience is beginning to pay off.”
Emmanuelle Guilbart, CEO of the Youth and Children’s Division of Lagardere Active
Source: Médiamétrie-Médiamat survey from 03/09/07 to 30/09/07, average audience Monday through Sunday between 3 a.m. and 2:59 a.m.
* Children 4-14 years old with access to Gulli.