Lagardère Travel Retail has opened its first Natoo hybrid store in Germany, at Frankfurt Airport and in partnership with Fraport. The opening is the latest development of the FAB award-winning proprietary brand which offers a fresh, healthy and sustainable break to travellers.
Natoo is a unique Lagardère Travel Retail healthy hybrid concept bringing together a restaurant and a retail corner. The opening of this first restaurant, located in Terminal 1A (airside) at Frankfurt airport, will soon be followed by another opening in October at the same airport.
Health and environmental responsibility at the heart of the Natoo concept
“Healthy all the way” – Natoo’s tagline is fully aligned with consumers’ increasing demand for healthy and sustainable living and with the booming appeal of vegan and vegetarian meals. Natoo’s menus are also developed from high-quality ingredients that are exclusively sourced regionally to support local producers, economies and shorten the supply chain.
Among a broad selection of bowls, freshly prepared throughout the day, customers can find the vegan “Mother Earth” or “Namaste” bowls as well as breakfast bowls such as “Layovernight Oats” or “Espresso Oats”. The healthy food range also includes rice balls, salads, vegan yoghurts, as well as sweet balls and bars. The drinks menu offers homemade ice teas, fresh Berry boosts, linseed shots, organic tea and coffee. A selection of organic bio-wines, from Keth local winery, is also available.
The Natoo concept meets the highest standards of sustainability for materials and consumables. Porcelain bowls are served with non-plastic cutlery, take-out packaging is exclusively made of recycled and recyclable materials. Reusable cups and lunch boxes from Bioloco are also part of the range.
The German team has given very particular attention to both the food offer and the sustainability of operations and demonstrated creativity and innovation to further strengthen the Natoo brand in alignment with increasing consumer expectations.
An invitation to chill and entertain
In addition to its meals offering, the hybrid Natoo concept includes a shopping corner where customers can find a selection of international food and lifestyle books, spices from the Spice factory and spice grinders. Organic ketchup by Curtice Brothers and “Gingo” gin round off the retail offer.
In a very natural and contemporary ambiance, digital monitors show the production of bowls and teas. “Community tables” have integrated mobile charging stations and passengers can relax before boarding in the Natoo lounge. Rushed customers can also chose take-out offer and use one of the self-checkout terminals.
Commenting on the opening, Mélanie Guilldou, EVP Foodservice & CSR, Lagardère Travel Retail, said: “I am thrilled to see the Natoo brand taking another step in its international development. Since it has been launched, the brand has been highly valued by travellers and received a global industry recognition with a FAB award in 2019. Our colleagues in Germany have done a great job to adapt the concept, building on its key assets and localizing it to meet the specific needs of travellers at Frankfurt airport. It is great to see how teams around the world can give the original Natoo a twist to further enhance it! We strongly believe in Natoo’s unique strengths and are investing to grow and adapt the concept to travellers’ expectations of healthy eating and sustainability in more places across our network.”
The Natoo openings are the latest of many innovative developments driven by the Foodservice business line in Germany, which is growing at pace. The team builds on existing partnerships and introduces new global concepts such as “Paulaner”, the first in Travel Retail, or “Natsu”, a new sushi concept.
The Natoo concept, a 2019 FAB Awards winner, was originally developed in Italy in 2016 at Venice airport to offer a healthier and greener alternative to other food options at the airport, while maintaining a strong sense of place. The success met by the brand led to several more openings and there are now seven Natoo restaurants (six in Italy, one in Austria). The two Natoo stores opening in Germany will be the eighth and ninth outlets of the brand which will continue its global roll-out over the coming years to meet increasing passengers’ demand for healthy eating.