Give a big bear hug this Christmas!
CSR, Lagardère Travel Retail
Paris, December 1, 2009
RELAY will be linking up with the French Red Cross during the end-of-year festivities :
Starting from 14 December, the company will be placing on sale – in over 60 airport stores, stations and hospitals – “Nicolas’, the teddy bear that the French Red Cross has adopted as its mascot for 2009. For every bear sold, at a price of €9.90 each, Relay will pay €2 to the association.
The French Red Cross is a major player in the world of humanitarian aid. Each day, its members work ceaselessly to care – without even the slightest discrimination – for anyone who may be suffering, whether on a street corner nearby or on the other side of theplanet.
A leading international brand in the world of travel, RELAY is looking to use the strength of its leisure and cultural products marketing chain to benefit the French Red Cross.
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