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Give a big bear hug this Christmas!


CSR, Lagardère Travel Retail

Paris, December 1, 2009

RELAY will be linking up with the French Red Cross during the end-of-year festivities :

Starting from 14 December, the company will be placing on sale – in over 60 airport stores, stations and hospitals – “Nicolas’, the teddy bear that the French Red Cross has adopted as its mascot for 2009. For every bear sold, at a price of €9.90 each, Relay will pay €2 to the association.

The French Red Cross is a major player in the world of humanitarian aid. Each day, its members work ceaselessly to care – without even the slightest discrimination – for anyone who may be suffering, whether on a street corner nearby or on the other side of theplanet.

A leading international brand in the world of travel, RELAY is looking to use the strength of its leisure and cultural products marketing chain to benefit the French Red Cross.

Press contact: RELAY France:

Garance Saingt - External Communications Manager - Tel: +33 (0)1 40 87 26 28 - E-mail:

French Red Cross contact:

Christèle Lambert-Côme - Tel: +33 (0)1 44 43 12 07 -

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