FG DJ Radio outsources Paris-region advertising sales to Lagardère Métropoles
Archives Lagardère Active
Paris, July 18, 2012
FG DJ Radio and Lagardère Métropoles have signed an exclusive agreement regarding the sale of advertising space for the Paris-region station, effective 1 September 2012.
FG DJ Radio is the leading station in the electronic, clubbing and DJ music scene. With strong positioning in the 25-49 demographic and premium households, the FG DJ Radio brand will now boost the Lagardère Métropoles offering in the Paris area as well as the power of the LIP product!
According to Antoine Baduel, chairman and CEO of FG DJ Radio, “The Lagardère Métropoles team has the energy and skills necessary to market a unique format like FG DJ Radio in the Paris metropolitan area.”
Adds Jean-François Mariotte, managing director of Lagardère Métropoles: “In addition to its dominance in the Paris region, FG DJ Radio is expanding our regional services to a premium target. Antoine Baduel is above all a radio man, widely recognized for his professionalism and legitimacy on the French and European electronic scene. I’m very proud that he’s joining us, as this will allow us to take that final step in offering a completely comprehensive service in the Paris metropolitan market.”
Lagardère Publicité - Valérie Blondeau: - +33 (0)1 41 34 81 00 - E-mail: email@example.com
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