FERRAGAMO and ELLE : a unique global initiative

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Archives Lagardère Active

Levallois-Perret, January 11, 2010

A new advertising campaign for Spring-Summer 2010 from the Florence based fashion house, Salvatore Ferragamo, will be published in 42 ELLE editions in February, appearing simultaneously in 42 countries.

Launched as a preview of the new Salvatore Ferragamo Spring-Summer 2010 collection, this worldwide advertising campaign was shot by Mario Testino in Monaco, with model Claudia Schiffer.

The whole advertising campaign has been planned for March 2010, with a preview scheduled for release in the 42 international editions of ELLE Magazine in February 2010.

For the first time ever, Salvatore Ferragamo has joined forces with ELLE to create an advertising campaign that will appear simultaneously in the 42 international editions of ELLE.
ELLE is one of the most prestigious media brands in the High End Women’s segment and a global reference for women.

Internationally inspired, but adapted to local markets, ELLE distributes 6 million issues each month, attracting more than 23 million readers. The ELLE network gives a unique insight into the world of Women and is publicly recognised for its quality and style.

“Salvatore Ferragamo is a global brand, with a distribution network that reaches 95 countries worldwide, and it is because of this that we have chosen a unique global initiative of this kind, with a media brand / fashion and lifestyle magazine, which has an opinion and a recognised international spirit as well as an image in perfect synergy with our brand “– says Michele Norsa, CEO of  Salvatore Ferragamo Italia Spa” Planning this advertising campaign in the 42 countries where ELLE is present, has been a complex operation, but thanks to this campaign we are happy to be able to reach more than 20 million readers whose lifestyle make them perfect for our brand”.

“It is the first time that such an important and symbolic brand in the luxury sector as Salvatore Ferragamo, has launched an advertising campaign simultaneously in the 42 editions of ELLE” added Didier Quillot, CEO of Lagardère Active. “This initiative confirms the leadership position of ELLE in the world, in terms of market share. However, what makes us even more proud is that such a prestigious group as Ferragamo has chosen ELLE, which continues to be recognised as one of the main advertising partners in the world.”

Salvatore Ferragamo Italia Spa Press contacts

Image Building - Mara Baldessari, Simona Raffaelli - Tel. : +39 02 8901 1300 - Email : ferragamo@imagebuilding.it

Lagardère Active Press Contacts:

Valérie Blondeau - Tel. : +33 1 41 34 67 16 - Email : contactpresse@hfp.fr

Lucie Dugit-Gros - Tel. : + 33 1 41 34 79 25 - Email : contactpresse@hfp.fr

Salvatore Ferragamo Italy S.p.A

Founded in 1927, Salvatore Ferragamo Italy S.p.A is the leading company of the Ferragamo Group and one of the main players in the worldwide luxury market. The group is active in the creation, production and sale of shoes, leather goods, clothes, silk products and accessories as well as perfumes for men and women. Their collections are further complemented with glasses and watches, made by licensees.

Ferragamo products have always been characterized by their uniqueness and exclusivity, while combining style, creativity and innovation with quality craftsmanship characteristic of the "Made in Italy"label.

With 2,600 employees and a distribution network of over 550 exclusive points of sale, the Ferragamo Group is present in Italy and worldwide through companies that allow it to operate in the European, American, and Asian markets.

Lagardère Active
Lagardère Active is one of Lagardère SCA's four corporate brands, which also include Lagardère Publishing (books), Lagardère Services (press distribution and services) and Lagardère Sports (marketing and management of sports broadcast rights).
Lagardère Active is active in magazine publishing (Elle, Paris Match, Télé 7 jours), radio (Europe 1, Virgin Radio, RFM), special-interest television channels (Gulli, Canal J, Tiji, June, Virgin 17, MCM, Mezzo), television production and video distribution (GMT, Angel, Maximal), digital media and ad media buying (Lagardère Publicité). In 2008, Lagardère Active posted revenue of 2,11 billion euros (almost 50% abroad).The company operates in 45 countries and is an international leader in its field, with more than 215 magazine titles (included licences), 29 radio stations and 10 thematic channels.
Lastly, Lagardère Active ranked first among French media companies in terms of digital audience, with more than 16 million unique visitors a month in France and almost 50 million unique visitors a month worldwide.

Lagardère Advertising is the international sales network of Lagardère Active, dedicated to international campaigns. With 23 international teams thorough out the world, Lagardère Advertising has someone in each corner of the globe to provide advertisers with a worldwide media solution, such has been created for Ferragamo within the 42 editions of ELLE.

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