Europe 2 TV builds its audience with a twofold increase among 15- to 24-year-olds in one year

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Archives Lagardère Active

Paris, October 10, 2007

With audience share of 1.3% in September 2007, Europe 2 TV gained 0.2 of a point in one year in the four-and-up demographic with access to the digital terrestrial television (DTT) network. It now draws nearly 10 million viewers, or an additional 4.5 million fans aged four and up with access to Europe 2 TV.

As proof of the relevance of its positioning, the Music Channel grew by 120% in one year in its core target market: 15- to 24-year-olds.

As a generation-specific music channel targeted primarily at the under-35 segment, Europe 2 TV offers an innovative alternative on the free-TV scene.

Sources: Mediametrie – Mediamat, average Monday-Sunday 3 a.m.-2:59 a.m.
audience share – September 2007: average from 03/09/07 to 30/09/07
Weekly coverage of viewers with access to Europe 2 TV (one-second threshold) –
September 2007: average from 03/09/07 to 30/09/07
Comparison as of September 2006: from 04/09/06 to 01/10/06

Press contacts:

Katia Jouffre – +33 (0)1 56 36 53 34 – katia.jouffre@lagardere-active.com

Aurélia Giffaut – +33 (0)1 47 23 19 21 – aurelia.giffaut@lagardere-active.com

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