Elle makes a splash with Elle en scène (Elle Onstage), its new branding for cool, chic, quirky rock concerts
Archives Lagardère Active
Paris, November 23, 2010
Elle en scene is a concert series in Paris and France’s provinces organized by Elle magazine in collaboration with ready-to-wear brand Maje.
Following the success of Charlie Winston and Lilly Woods, the first artists to feature at La Cigale last April, Elle continues to demonstrate its love of music.
Elle en scène returned in full force on 23 November with an intimate concert by the artist known as M at the Elysee-Montmartre theatre, while the third and final 2010 Elle en scène event, an exclusive concert with Yael Naim and Brune, will take place in Lyon on 14 December.
Bringing the stars closer to their audience, which thrills to the sounds of today – Elle en scène, produced by Lagardère Active Spectacles, manages to pull it off.
Says Franck Espiasse-Cabau, Elle’s editor, “Elle en scène is a successful example of the Elle brand’s diversification. This new Elle en scène branding reflects the true creative spirit of the magazine and is helping us to establish an exclusive relationship between musicians and our audience.”
Jérôme Langlet, director of Lagardère Active Spectacles, comments: “This is an ambitious project for Lagardère Active Spectacles. We must respect the quality of the relationship that exists between Elle magazine and its readers. Thanks to the editorial team’s artistic choices and the musicians’ trust, we’ve achieved what we set out to do.”
Elle press contact:
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