Elle Décoration 25 years of success, 25 editions around the globe

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Archives Lagardère Active

Paris, May 15, 2012

Elle Décoration is celebrating its 25th anniversary with a collector’s issue to be released on May 16

After its 1987 launch by Jean Demachy, the magazine quickly became the benchmark for interior design and decor.

In France, the magazine’s 2,053,000 readers,(1) paid circulation of 176,074 copies within the country(2) and glowing reputation within the advertising industry(3) attest to its strength and leadership.

The brand’s owner, Lagardère Active, publishes 25 different editions around the globe, including 24 that are licensed abroad with 16 different partners. Reaching more than 11 million readers, Elle Décoration is the world’s top network of decor publications.

For its anniversary issue, Elle Décoration is whisking its readers away for a dazzling trip around the world, featuring unbelievably glamorous homes and dream hotels from Paris to Patagonia and Miami; colourful home decor ideas straight out of our international editions; plus expert shopping advice, surprising interviews and a 25th-anniversary contest to win cult pieces from the biggest designer names.

Sylvie de Chirée, editorial director/brand manager: “Chic, stylish and imaginative, the three keywords that appear on the cover, explain our approach perfectly. We aim to surprise our readers, inspire them, shine a spotlight on the work of professionals and offer easy solutions and unique decor ideas. It’s not enough for a house just to be beautiful: at Elle Décoration, we also want it to be smart!”

Philippe Khyr, publisher/brand manager: “The Lagardère Active teams have created a brand ecosystem, built according to a unique reading experience that can be found in various forms on five continents. It includes websites, iPad applications, published works, licensed products and a globally recognized prize – the Elle Décoration International Design Awards. Today, we are fully committed to taking this approach ever further.”

François Coruzzi, International executive vice president: “With 25 editions and 11,000 advertising pages sold in 2011, Elle Décoration is the global leader among interior design publications. Today, the spirit of Elle Décoration inspires nearly 11 million readers around the world and is becoming a benchmark for interior design, just as Elle already is for fashion. We are actively developing the international network in new regions.”

Press contacts:

Lucie Dugit-Gros - +33 (0)1 41 34 79 25 - presse@lagardere-active.com

(1) Source: ONE.
(2) DFP 2011; source: OJD.
(3) First advertising sales figures for the Home and Interior Design sector in 2011; source: Kantar Média.

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