Doctissimo launches Doctissimo Magazine
Archives Lagardère Active
Paris, January 10, 2013
After 12 years of online success, Doctissimo, the leader in its female target market with almost 9 million unique visitors, launched Doctissimo Magazine on 10 January. This project, carried out in cooperation with Axel Springer (Publications Grand Public), will give Doctissimo a presence in more than 5,000 retail outlets (hypermarkets and supermarkets) throughout France via PGP’s distribution network. Women and their families and friends will have another opportunity to enjoy the Doctissimo experience with this hard-copy magazine, which is sure to find a niche in every French home.
The first issue of Doctissimo Magazine (172 x 153 mm format, with 116 pages), which came out in January, is a special issue devoted to pregnancy and children. It sells for €3.95 and is available at supermarket checkouts.
- Doctissimo Magazine reflects the recognized expertise of the Doctissimo website, addressing a variety of subjects and approaches and bringing with it an unabashedly positive attitude.
- Doctissimo Magazine is also a community. We listen to and survey the community’s members and provide them with a forum for sharing their thoughts.
- Doctissimo Magazine will offer eight issues per year devoted to wellness in all of its aspects.
According to Valérie Brouchard, “Doctissimo’s success reflects the trust we have in the site’s users. Offering a wealth of information, a lively style, accessibility and expertise, Doctissimo is much more than just a website – it’s an ever-changing resource available via video, TV and now a hard-copy magazine as well. We were motivated to launch this magazine by the same desire to reach out to our community in as broad a manner as possible and to be there for them wherever their daily lives may take them. For that reason, Doctissimo Magazine will be sold at supermarket checkouts in more than 5,000 retail outlets throughout France.”
- Design: Doctissimo/PGP/Compress
- Advertising sales: Doctissimo
- Distribution: PGP
Delphine Marcais: +33 (0)6 81 69 02 70
Sandrine Le Biannic: +33 (0)1 41 34 77 42 or +33 (0)6 40 48 69 17
Doctissimo.fr, the health and wellness partner for Internet users, attracts some 8.9 million unique visitors each month.* After being named France's favourite website in the Family category (NetObserver® study) in February 2012, Doctissimo.fr has widened its lead in this segment with the creation of a family-oriented channel that welcomes 2.5 million unique visitors.* Doctissimo is owned by Lagardère Active and operates in four countries.
About Axel Springer France
Axel Springer's French subsidiary is PGP (Publications Grand Public), which publishes Télé Magazine, Marmiton Magazine, Gourmand, Secrets d'Histoire, Vie Pratique Féminin, Disney Fun and Papilles.
*Source: Médiamétrie/Nielsen, November 2012.
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