Doctissimo.fr innovates with the launch of a new video advertising format: Docplayer

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Archives Lagardère Active

Paris, January 18, 2012

Doctissimo.fr has launched a new video distribution format, Docplayer, which features an exclusive interface combined with a video player.

Attention was paid to the player’s opening mechanism to ensure that it was seamlessly integrated into the site:
http://www.doctissimo.fr/asp/test_pub/docplayer/index.htm# .

Capped at 1 in general rotation, Docplayer can reach up to a million web users per day.
“It allows much higher video distribution quality compared to the in-stream volumes generally available on other content sites,” comments sales director François Haget.

This advertising innovation represents a true opportunity for powerful, highly targeted coverage of the women’s segment.
The leader among health and well-being websites, Doctissimo is also the top women’s site with 8.2 million unique visitors (Médiamétrie Netratings November 2011).

Press contact:

Paméla Deneuville - +33 (0)1 41 34 89 57 - pamela.deneuville@lagardere-active.com

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