Doctissimo exports its concept to the UK

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Archives Lagardère Active

Paris, October 7, 2010

For the site’s third international spin-off

On the basis of 2010’s successful international launches in Spain and then Italy, Doctissimo, the leading French website aimed at women, continues its expansion with the launch of a UK version, Doctissimo.co.uk.
Coordinated by Doctissimo’s teams in France, which have 10 years’ experience in the publication of Internet sites dedicated to well-being and health, the site will also rely on the commercial expertise of the Hachette Filipacchi UK teams.
The UK site comprises:

  • Seven editorial sections (health, pregnancy, maternity, sexuality, well-being, beauty and nutrition).
  • Specialized, highly detailed background articles approved by health experts.
  • Well-known specialist Dr Miriam Stoppard, who will provide support for the development of our pregnancy/maternity section.
  • Topics of concern to the site’s visitors, and women in particular, at key moments in their lives (from puberty to pregnancy to illness).
  • A health encyclopaedia, medical dictionary and baby-name guide, plus a diet guide with nearly 1,000 recipe cards.
  • Special-interest quizzes (on health, relationships, sexuality and so on).
  • Coming soon: forums, blogs, slide shows, videos, a guide to symptoms and diseases, newsletters and more.

Valerie Brouchoud, director of Doctissimo, comments

: “This new launch is a real challenge for Doctissimo’s teams, since there are many good-quality websites devoted to health in the United Kingdom. Our two-pronged editorial and community-based approach makes us unique, however, because we offer information plus forums for self-expression, open communication and dialogue. We are convinced that we can inspire our site’s visitors to take better care of their health.”

Press contacts:

Valérie Blondeau - +33 (0)1 41 34 67 16 - presse@lagardere-active.com

Karine Ruberto - + 33 (0)1 41 34 95 40 - presse@lagardere-active.com

About Doctissimo.fr:

  • France's leading website aimed at women
  • 7.1 million unique visitors (source: Nielsen, August 2010)
  • 157 million page views (source: Estat, September 2010)
  • 170,000 messages per day on the forum (source: MesDiscussions)

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