Christine Bony joins Lagardère Travel Retail as Vice President Dining Marketing to stimulate Dining growth thanks to marketing and innovation in brands and concepts development

With over 20 years of experience in marketing, brand development and digital transformation in the foodservice and retail industries, Christine Bony has been appointed Vice President Dining Marketing at Lagardère Travel Retail. In this role, she lead marketing and innovation in brands and concepts development to support the growth of the Dining Business Line across more than 30 countries, helping our local teams to meet and anticipate consumer expectations, forging partnerships with international brands while continuously maintaining and enriching Lagardère Travel Retail portfolio of proprietary brands and providing countries with the necessary support to offer relevant and agile local propositions.

Prior to joining Lagardère Travel Retail, Christine held several senior marketing positions at SSP, Planet Sushi, Groupe Flo and Wonderbox, where she built strong expertise in brand strategy, concept creation, customer journey digitalisation, CRM and omnichannel communications.

Deeply attuned to changing consumption patterns, she is committed to developing food offers that are both sustainable and desirable – embracing plant-based trends, low-carbon impact, convenience, and mobility.

A marketing graduate from ESSEC Business School, Christine Bony combines strategic vision with operational excellence, always driven by customer experience and performance.

The Dining division is a strategic priority for Lagardère Travel Retail. As a continuously growing Business Line, its strong performance is fuelled by the excellence of our operations and innovative concepts, allowing us to steadily improve our market position. Christine’s arrival will continue this momentum, maintaining the cross-business line approach that has been key to the company’s success. Her appointment is also designed to strengthen the links between central and local teams, ensuring the latter have the support they need to maximise satisfaction among landlords, partner brands and customers.

Lylian Vignau, Chief Commercial & Digital Officer of Lagardère Travel Retail commented: “We are very pleased to welcome Christine to our team and have complete confidence in her ability to enhance our position as the partner of choice for both landlords and brands. We must remain agile to showcase well-known and recognised brands on the market, while continuing to develop our own proprietary brands, whose conceptual and operational quality is well established. We have many opportunities ahead, and we believe Christine is the right person to deliver them.”

Christine Bony added “I am truly delighted to have joined Lagardère Travel Retail at the head of the Dining division. I want to continue fostering the very locally empowered approach that allows countries to deliver concepts that are relevant both in terms of sense of place and international offer. I also want to bring them a portfolio of strong, attractive international brands (both partner and owner). Lagardère Travel Retail has all the necessary strengths to continue its growth in this segment, and I am delighted to help the team to deliver continued success.”

About Lagardère Travel Retail
One of the two priority divisions of Lagardère group, Lagardère Travel Retail is a leading global Travel Retailer, with the longest standing expertise of serving the needs of travelers and partners across Travel Essentials, Duty Free & Fashion and Dining. Lagardère Travel Retail operates over 5,000 stores in airports, railway stations and other concessions in 51 countries, and has generated €7.6 bn in sales (100%) in 2024. 
We harness our pioneering culture to make travel more enjoyable with bespoke offers and experiences. We invest our world-class global expertise and local knowledge to design value-creating partnerships and experiences for our stakeholders: landlords, brands, travelers, employees and communities.  ​ We actively champion the more sustainable future of Travel Retail through our comprehensive CSR strategy, covering all aspects of where we, as a business, have an impact and can make a difference. 
www.lagardere-tr.com  ●  @LagardereTR