As it celebrated its fifth birthday, Gulli gained viewers in all categories!

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Archives Lagardère Active

Paris, November 29, 2010

Gulli increased its viewership in all categories over the past year:

  • +18% among children aged 4 and up
  • +16% among mothers with young children
  • +13% in the 25-49 age group
  • +20% in the 4-10 age group

Gulli’s prime-time programming appeals to more and more adults

  • Gulli has twice been ranked the leading DTT prime-time channel for mothers with young children:
    – Saturday 13 November for the TV movie Chéri, J’ai Agrandi le Chien.
    – Friday 26 November for L’École des Fans d’Anthony Kavanagh.
  • Gulli has also been ranked second six times:
    – Wednesday 3 November for the TV movie L’Instit.
    – Saturday 6 November for L’École des Fans de Shy’m et M. Pokora.
    – Tuesday 9 November for the TV movie Jack et le Haricot Magique.
    – Friday 12 November for the TV movie Le Club des Juniors.
    – Sunday 14 November for the TV movie Innocence Perdue.
    – Saturday 20 November for the TV movie Soccer Dog 2.
    Over one year, Gulli’s viewership grew 40% in this demographic for the 8 p.m.-to-midnight slot.*
    Gulli sets audience records by bringing the family together in front of the television
  • On Saturday 27 September, the Gros Cartoon animation slot (from 4:30 to 7:30 p.m.) achieved a historical audience record for ages 4 and up with an average of 667,900 viewers (5% audience share). It also set the time-slot record this season in terms of audience and audience share for the 4-and-up demographic, as well as for homemakers with children, with 9.9% audience share.

On that same Saturday, the Grand Galop episode broadcast at 7:50 p.m. racked up a viewership record for the series on Gulli (all demographics combined) with 636,100 viewers aged 4 and up.
Top programmes in November
Top 3 prime-time programmes in November 2010 among viewers aged 4 and up across France

  • Jack et le Haricot Magique (TV movie): 723,400 viewers (Tuesday 9 November 2010).
  • On Continue à l’Appeler Trinita (movie): 678,100 viewers (Tuesday 16 November 2010).

L’Instit (TV movie): 665,400 viewers (Wednesday 10 November 2010).
The Top 3 daytime programmes in November 2010 among viewers aged 4 and up across France

  • Famille Pirate (cartoon): 798,100 viewers (Saturday 27 November 2010 at 5:40 p.m.).
  • Beyblade Metal Fusion (cartoon): 765,300 viewers (Friday 12 November 2010 at 5:50 p.m.).
  • Corneil et Bernie (cartoon): 756,000 viewers (Sunday 14 November 2010 at 5:50 p.m.).
    *Average audience share, Monday through Sunday.

Press Contacts  :

Véronique Dumon - Tel. 33 1 56 36 55 76 - veronique.dumon@lagardere-active.com

Aline Bray - Tel. 33 1 56 36 55 75 - aline.bray@lagardere-active.com

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