Appointment at Lagardère Publicité
Archives Lagardère Active
Paris, November 13, 2007
Lagardère Publicité’s CEO, Constance Benqué, and Managing Director, Philippe Pignol, have appointed Loïc Fleury as Director of Lagardère Publicité’s Internet branch.
Loïc Fleury, 34, earned a degree from the Amiens Graduate Business School (ESC), and held various positions in such Internet companies as AOL, Double Click and Kelkoo before co-founding AddviseMedia in 2003. Since 2005, he has been the managing director of Nextedia, co-founded with Henri Le Menestrel and Marc Menasé. This group of consulting agencies in the field of interactive advertising was acquired at the end of August 2007 by Lagardere Active.
Lagardère Publicité – a diverse media agency – at a glance:
- 6,500 customers
- Over 130 media brands
- More than 900 employees
- A local, national and international presence
France’s second-largest media buying group, with gross sales of 2 billion euros and a diverse media mix (74 press titles managed by the group in France, as well as nine radio brands, 11 TV channels, 40 Internet sites, two distribution networks, podcasts, web-radio stations, street-marketing and events) covering a wide range of platforms, offerings, target groups and themes.
Bio and photo available upon request.
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