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Alain Lemarchand and Seamus O’Brien appointed Chief Operating Officers of Lagardère Unlimited


Archives Lagardère Sports and Entertainment, Corporate & other activities

Paris, June 14, 2011

Following a Supervisory Board meeting on 8 June 2011, Arnaud Lagardère has decided to appoint Alain Lemarchand as Chief Operating Officer for Europe and Africa, and Seamus O’Brien as Chief Operating Officer for the Asia-Pacific region and Middle-East.

Alain Lemarchand has held different key management roles in France and overseas (USA, Asia) within the Lagardère group. He is now in charge of developing synergies and accelerating growth in Sport and Entertainment – one of the Group’s major strategic development areas.

Seamus O’Brien is founder, Chairman and Chief Executive Officer of World Sport Group, Asia’s leading sports marketing, media and event management company, which he founded in Hong Kong in 1992.

Arnaud Lagardère also announced the departure of Mr Olivier Guiguet at the Supervisory Board meeting.

Kevin O’Connor, Chief Operating Officer for the USA, will also be in charge of South America.

After presenting their respective objectives to them, Arnaud Lagardère tasked these three Chief Operating Officers to work as a team on developing synergies and accelerating growth of Lagardère Unlimited.


Among its businesses, the talent management business unit of the Lagardère group, Lagardère Unlimited, representing some of the world’s best athletes in Sports and Entertainment, including Tennis, Football, Basketball, Rugby, Sailing, Mixed Martial Arts, Fencing, Track and Field, Swimming, Motorsports, Cricket, Golf, Coaches, Living Legends and Entertainment.
Lagardère Unlimited also works in the areas of broadcast rights, corporate marketing initiatives, and sports properties for sales/sponsorship opportunities. The company operates worldwide with offices in NY, LA, Miami, Paris, Singapore. Currently, Lagardère Unlimited represents some of the best sporting clients around the globe; including Andy Roddick, John Wall, Dwight Howard, Randy Moss, Sachin Tendulkar, Joakim Noah, Sébastien Chabal, Gaël Monfils and Justine Henin.
For more information on Lagardère Unlimited, visit

Press contact

Luthna Plocus - Head of Communication and External Relations
Tel: +33 (0)1 40 69 16 66 - email:

Lagardère is a pure media group (books, press, broadcast, digital, travel retail and press distribution, sport industry and entertainment), and is among the world leaders in the sector.
Lagardère shares are listed on Euronext Paris (Compartment A).

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