2014: Gulli tops the pack!

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Archives Lagardère Active

Paris, January 5, 2015

2014 was a very good year for Gulli. It was the No. 1 French channel watched by children, regaining its historic audience level of 2010 among 4- to 10-year-olds and moving forward among mothers and the 4-and-up demographic.

  • Gulli, the No. 1 children’s channel in daytime viewing with 17.5% audience share among 4 to 10-year-olds, outpaced its leading competitor by nearly 2 points, confirming its leadership position among young people. In this demographic, Gulli was up 20% in one year.
  • Gulli was up by 10% among mothers in one year with 2.2% audience share over a full viewing day.**
  • Gulli also moved forward in the 4-and-up demographic in one year from 1.7% to 1.8% audience share.

Marked by the introduction of a new children’s prime-time schedule and a dozen new productions since the beginning of the school year, the 2014 results attest to the relevance of the editorial policy initiated in September 2013, which places greater emphasis on newly released animated series, heritage dramas and coproductions.

Gulli still No.1 – now more than ever

Press contacts:

Véronique Dumon - Tel. +33 (0)1 56 36 55 76 - veronique.dumon@lagardere-active.com

Aline Bray -Tel. +33 (0)1 56 36 55 75 - aline.bray@lagardere-active.com

*6am to 8pm - **3am to 3am.
Source: Médiamétrie - Médiamat. Consolidated audience through 28 December 2014.

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