Lagardère Travel Retail announce the appointment of Jennifer Bleriot as Executive Vice President Merchandising & Commercial Asia Pacific

Lagardère Travel Retail is pleased to announce the appointment of Jennifer Bleriot as Executive Vice President Merchandising & Commercial Asia Pacific, based in the company’s regional Singapore office. Jennifer succeeds Annabelle Chung, who left the company last month.

Jennifer brings over 15 years of experience in retail, nearly ten of which have been spent with Lagardère Travel Retail in Paris. In her most recent role with the company Jennifer served as Food Director, managing buying and merchandising in the confectionery and fine food category worldwide. Her previous roles with Lagardère Travel Retail included overseeing wines & spirits purchasing for its Asia Pacific operations, spanning locations such as Hong Kong, Australia and New Zealand.

Prior to joining Lagardère Travel Retail, Jennifer spent five years with leading French supermarket Intermarché, contributing to the chain’s international development in Asia.

Jennifer began her new role on April 1, and will be based in Singapore from June. She reports to Lylian Vignau, Chief Commercial & Digital Officer.

Lagardère Travel Retail’s new regional procurement office in Singapore was established last year, following a commercial reorganization designed to empower local teams to negotiate directly with suppliers, anticipate market trends and tailor product offers to local demand, while implementing the strategic initiatives driven by the company’s central structure.

Lylian Vignau, Chief Commercial & Digital Officer at Lagardère Travel Retail, commented: “We are delighted to appoint Jennifer as head of our regional Singapore office, where her experience will be a significant asset for us. Asia Pacific is a dynamic, diverse and often challenging market, and Jennifer will help optimise our existing operations, strengthen our ability to respond to market changes, and also assist in evaluating opportunities for further development. The Board and I wish her every success in her new role.”

Jennifer Bleriot, EVP Merchandising & Commercial Asia Pacific, added: “This is a very exciting opportunity to help Lagardère Travel Retail achieve its ambitions in Asia Pacific, a region in which I’ve been fortunate to work already during my time with the company. My task will be to ensure that we are ready and able to adapt our regional product offer to emerging trends and spending patterns, in close collaboration with our airport and brand partners. I’m looking forward very much to working with our team in Asia and with our suppliers to unlock new value in the region and position Lagardère Travel Retail for continued growth.” 
 

About Lagardère Travel Retail
Lagardère Travel Retail, a subsidiary of Louis Hachette Group (through Lagardère group), an international group listed on Euronext Growth, is a leading global Travel Retailer, with the longest standing expertise of serving the needs of travelers and partners across Travel Essentials, Duty Free & Fashion and Dining. Lagardère Travel Retail operates over 5,000 stores in airports, railway stations and other concessions in over 50 countries, and generated €8.0 bn in sales (100%) in 2025.  ​
​We harness our pioneering culture to make travel more enjoyable with bespoke offers and experiences. We invest our world-class global expertise and local knowledge to design value-creating partnerships and experiences for our stakeholders: landlords, brands, travelers, employees and communities.
We actively champion the more sustainable future of Travel Retail through our comprehensive CSR strategy, covering all aspects of where we, as a business, have an impact and can make a difference.  
www.lagardere-tr.com  ●  @LagardereTR