Radio Salü : leadership position in Saar Region

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Saarbrücken, March 7, 2001

Twelve years after it was founded, RADIO SALÜ, the first privately owned station in the Saar region, is still a popular favorite. That was the finding in a national media study conducted by MA 2001/I and published today in Frankfurt. With a 34.4% market share, RADIO SALÜ even topped its previous record established last year (MA 2000: 34.0%). RADIO SALÜ thereby remains the undisputed radio market leader in the Saar region. Trailing far behind are the state-owned networks SR 3, with a 26.9% market share (compared with 29.9% in 2000) and SR 1, with an 18.8% market share (compared with 18.8% in 2000).

We are pleased to have further secured our market leadership. These figures confirm the wisdom of our programming choices. I would like to thank all our listeners and advertisers for their faith in us, and of course the entire staff of RADIO SALÜ“, said Jan-Michael Meinecke, the president and programming director of RADIO SALÜ.

Source: MA 2000 and MA 2001/I. Sampling: Monday-Friday, general public over age 14

For additional information :

RADIO SALÜ Ulla Zimmermann
Marketing and public relations director
Tél. : +49 681-93 77 161 - Fax : +49 681-93 77 166 - Mail : uz@salue.de

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