Public and Yahoo! launch Public TV
Archives Lagardère Active
Paris, March 20, 2006
Starting 20 March, follow the latest celebrity news every day on the Web through sound and image.
Two media, one all-new creative offer
, Hachette Filipacchi Médias Group’s weekly, generational celebrity magazine, is partnering with Yahoo!, the interactive media company, to launch Public TV, an innovative concept of entertainment programmes. The combination of the two companies’ expertise illustrates the convergence between magazines and online media. Public will be responsible for producing the programmes, to be recorded in its news department studios. Yahoo! will bring its expertise to bear in the programming of Web content and will make its large, valuable audience available to Public TV, which will be accessible from Yahoo!’s people page. News and more. The media partnership demonstrates both the ability of Hachette Group to develop multi-channel content and Yahoo!’s desire to work with a publishing company that enjoys strong brand identity among the 15-35 target demographic.
Celebrity and cultural news whenever you want
Public TV: pick and choose from three hours of free video clips every week and watch to your heart’s content
Public TV will feature: two daily seven-minute programmes with wide coverage of celebrity news, six weekly shows with a light, irreverent tone just for fun, video interviews with the key personalities of the week, and TV news.
Magloire is joining Public and Yahoo in the adventure. He is the very first TV star to have his own show on the Web and will host “Magloire’s weekly magazine”, 26 minutes of biting gossip. Not to be missed for anything!
Public TV is also a completely interactive channel: every week viewers will be able to download the film recommended by the news department.
About Public (Hachette Filipacchi Médias Group):
Launched in July 2003, Public is a weekly, generational celebrity magazine with both a spirited and intimate tone and a special way of covering celebrity news through scripting, interviews, reporting, zapping, quizzes, games and more.
In 2005, Public’s paid circulation (DFP 2005) was 346,000 copies (up 31.4% over 2004) and its readership was 1.9 million in the magazine readership survey (AEPM 2005), of which 68% were women and 73% were in the 15-34 age group. That was the largest increase among AEPM 2005 ratings both in terms of absolute numbers (453,000 more readers) and percentage (up 31.6%). It also represented the first rise in readership among women aged 15-34.
Public is on sale every Monday for the price of €1.20. It is published by Hachette Filipacchi Médias Group, a subsidiary of Lagardère and the world’s leading magazine publisher with more than 260 titles in 41 countries, representing more than one billion copies and generating sales of €1.9 billion in 2005. In France, HFM is the unrivalled leader in the highly competitive celebrity magazine segment, with a total DFP circulation of 1,222,000 in 2005. In addition to Public, HFM also owns two other “historic” brands, France Dimanche and Ici Paris.
About Yahoo! France
In France, www.yahoo.fr offers its search engine and information, communication and e-commerce services to 10 million* Internet users every month. Yahoo! is a user-focused business that provides daily access to the best the Internet has to offer. Serving 429 million Internet users every month throughout its network, Yahoo! boasts the world’s largest community of users. Yahoo!’s international network comprises 20 local websites and is available in 18 languages. Yahoo! has offices in Europe, the Asia-Pacific region, Latin America, Canada and the United States. It is headquartered in Sunnyvale, California.
(*Source: Nielsen/Netratings – January 2006)
Public Web Site
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