Pointclickhome.com (HFM US) signs content deal with eTableTop’s founder, Christina Norsig

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Archives Lagardère Active

New York, NY - November 21, 2007

Tabletop Guru To Share her Expertise and Trend Tips On New Shelter Network

Christina Norsig, CEO/Founder of eTableTop joins PointClickHome.com (Hachette Filipacchi Media U.S), a new comprehensive shelter network, in announcing a year-long content collaboration. Norsig columns will appear in the Food and Entertaining section of the site, addressing everything from tabletop tips to entertaining ideas and lifestyle trends.

PointClickHome.com unites content and data from HFM U.S.’s shelter brands: ELLE Decor, Metropolitan Home, HOME, Kitchens & Baths, Remodeling & Makeovers, Budget Decorating, Walls, Windows & Floors, and Gardening & Deck Design; and also provides consumers access to all the resources and tools they need to design and make buying decisions.

Pam McNally, Executive Editor for PointClickHome.com said, “We are committed to providing consumers who are in the market to renovate or remodel their homes with the most creative decision-making tools and comprehensive resources available. We are thrilled that Christina will be providing her unique expertise to our users as they search for information that will help guide them through the entire makeover process.

Norsig, an award-winning lifestyle and tabletop expert, will apply the same philosophies that guide the content of her successful site to her column for PointClickHome.com. Thanks to her overarching principal that, “A beautiful table is a gift one gives family and friends,” her curator’s eye and passion for design and craftsmanship, visitors to PointClickHome.com will enjoy her personal take on trends for entertaining and living in style.

Norsig is in constant contact with visitors to her site – eTableTop.com. She regularly responds to questions on everything from linens to serving ware. She also tracks trends as she shops the insider trade markets in the US and abroad. She’ll share this kind of know-how with the thousands of savvy visitors to PointClickHome.com.

“I am thrilled to be working with the team at PointClickHome. This collaboration is particularly fitting because we share the common goal of providing consumers with the most up-to-date trend information in the most dynamic format. In my column, I hope to provide readers with the tools to make entertaining and selecting tabletop easy, creative and fun,” said Norsig.

An FIT alumna, product designer and frequent lecturer with over 20 years in the decorative arts world, Norsig is constantly on the hunt for products that define style. She recognizes the historical evolution of solid design trends without being subject to the whims of fashion.

About eTableTop
eTableTop has become the “go to” place for information you can’t find anywhere else on the tabletop and decorative accessory markets. Consumers, press and industry experts alike – numbering over 35,000 unique visitors per month – are flocking to the site. eTableTop offers the world’s most prestigious names in tabletop design including exclusive European brands. It includes in-depth manufacturer history and designer profiles, a full service bridal registry, personal consultations as well as entertaining tips and gift ideas from industry expert Christina herself. It even includes a blog, The Daily Dish, where visitors can learn about new trends and techniques and share their favorite tabletop stories. For more information, visit eTableTop.com or contact Christina Norsig at 212-251-0621 or service@eTableTop.com.

Hachette Filipacchi Media U.S. (www.hfmus.com) enthusiast brands reach over 50 million consumers through magazines and millions more through online and mobile content. The company’s prestigious brands include American Photo, Boating, Car and Driver, Cycle World, ELLE, ELLE Decor, ELLEgirl, Flying, Home, Metropolitan Home, Popular Photography & Imaging, Premiere, Road & Track, Sound & Vision, Woman’s Day and Woman’s Day Special Interest Publications. The company recently purchased Jumpstart Automotive Media, the vertical advertising network focused exclusively on the automotive industry, and has launched its first digital brand PointClickHome, the home decoration/makeover site. Hachette Filipacchi Media U.S., Inc. also includes book and custom publishing, integrated marketing, database and market research, as well as licensing, and is part of the Lagardère Active division of Lagardère SCA (www.lagardere.com).

Press Contact :

Jill (Smithgall) Simmons, Senior Manager, Corporate Communications Hachette Filipacchi Media

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