Launch of ELLE Malaysia, the 45th Edition worldwide
Archives Lagardère Active
Paris, February 20, 2014
Lagardère Active is continuing to expand its network worldwide with a new Malaysian edition.
The international ELLE network now numbers 45 editions on five continents.
ELLE Malaysia will boost the international presence of the ELLE network, which is already a leader on the global high-end women’s magazine market. The launch has also proven a huge advertising success: the March 2014 debut issue has 308 pages, including 74 pages of advertising, in line with targeted objectives.
Today’s ELLE is the world’s premier high-end women’s print-media brand.
The ELLE network represents :
- 21 million readers per month
- 6.6 million copies sold each month
- 98,800 editorial pages annually
- 54,000 pages of advertising every year
- 41 ELLE websites worldwide, 32 million unique visitors, 420 million page views and multiple mobile and tablet apps
- A website devoted to the international network: www.ellearoundtheworld.com
The monthly ELLE Malaysia, published under license (Lagardère Active holds the rights to the ELLE brand) by Mongoose Publishing, will hit newsstands on 21 February 2014.
For this launch, ELLE Malaysia is positioning itself from the start as a multimedia, multiple-platform brand, since the new edition will include a website (www.elle.my), an app (IOS and Android) and a presence on social media (Facebook, Twitter and Instagram) prior to the magazine’s release.
Says Constance Benqué, managing director for high-end women’s titles at Lagardère Active: “With this 45th edition, in Asia, we are actively continuing our international expansion of the ELLE network. This new launch is an opportunity to celebrate the strength of the ELLE brand: the premier high-end women’s print-media brand in the world, with a presence across all media platforms.”
According to François Coruzzi, international executive director of Lagardère Active: “We are extremely proud to be launching this new edition of ELLE on the Malaysian market, and we welcome this partnership with Mongoose Publishing, which has an especially strong track record in the high-end market. This new edition of ELLE will benefit from the power of our global network as a foundation for its success.”
Says Graham Paling, CEO of Mongoose Publishing: “We are delighted to be bringing ELLE to Malaysia. ELLE is the world’s preeminent high-end women’s magazine, and its presence on the Malaysian market will take women’s magazine publishing to a new level in the country. We look forward to making it a trendsetter and giving our readers a magazine that treats them with respect and matches their aspirations. All our titles are leaders in their field and we look forward to making ELLE Malaysia the very best women’s fashion magazine in the country.”
About Lagardère Active :
Lagardère Active is one of Lagardère SCA's four corporate branches, together with Lagardère Publishing (books), Lagardère Services (press distribution and services) and Lagardère Unlimited (rights management, image marketing and talent representation for athletes and artists, in France and internationally).
A creator of multimedia content, Lagardère Active’s businesses hold leading positions in magazine publishing, the audiovisual (radio, TV and TV production) and digital (pure-player sites, mobile applications and tablet applications) realms, and advertising.
Lagardère Active, the leading French magazine publisher, owns the ELLE brand and its associated products, and licenses them :
- In partnership with Hearst Magazines in 17 countries (18 editions of ELLE and nine of ELLE Decoration),
- And with Burda, Aller, Sanoma, Ringier and 15 other partners in 26 countries.
International editions (including France) that attract more than 33 million readers: 45 editions of ELLE in 44 countries, 25 editions of ELLE Decoration, four editions of ELLE à Table, two editions of ELLE Girl and four editions of ELLE Men. Lagardère Global Advertising, Lagardère Active’s international advertising brokerage, will handle the marketing of this new magazine, as it already does for all titles in the ELLE and ELLE Decoration networks worldwide.
About Mongoose Publishing :
Mongoose Publishing specializes in providing high-quality international publications in Southeast Asia (Esquire Malaysia, Esquire Singapore, Time Out Kuala Lumpur, Time Out Singapore, Time Out Malaysia Guides, Expatriate Lifestyle, Voyage). With international experience spanning more than 30 years, Mongoose also provides solutions for digital publishing, advertising sales, custom publishing, marketing, event management and public relations.
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