Lagardère Active launches Dékio, a search engine dedicated exclusively to decoration!
Archives Lagardère Active
Paris, Septembre 8, 2008
Following the acquisition in April 2008 of Editions Massin, France’s leading publisher of home decor magazines, Lagardère Active, now the No. 1 in this market in France, offers unrivalled reach and coverage with:
- 8.83 million copies sold per year (ODJ DFP 2007) and 11.5 million readers (AEPM 2007).
- A range of 6 titles with multifaceted and complementary orientations: aspirational / emotional / regional interest / action: Elle Décoration, Le Journal de la Maison, Campagne Décoration, Mon Jardin Ma Maison, Art & Décoration (ex-Massin), Maison & Travaux (ex-Massin).
To this same end, Lagardère Active is investing in the digital medium by launching a search engine dedicated to decoration: Dekio.fr. This innovative service-centred site complements the magazine offering, which focuses on specialised editorial content.
It should be remembered that Lagardère Active is already the France’s leading media group on the Internet, with nearly 12 million non-duplicated single hits and the ninth-largest audience group. (Source Médiamétrie/NetRatings)
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