Lagardère Active and Yahoo enter into stratégic partnership to deliver content in Japan

Hachette Fujingaho,

a subsidiary of Lagardère Active in Japan and Yahoo! JAPAN have announced the signature of a strategic partnership aimed at distributing a large array of content pulled from ELLE brands such as ELLE Girl, 25 ans and Men’s Club on all of Yahoo! JAPAN ‘s vehicles, whether Web-based or mobile, digital TV, etc.

This partnership with Japan’s leading portal and web-based search engine provides a unique opportunity to extend the territory of Lagardère Active’s premium brands in Japan, which are leaders in the fashion and lifestyle segments.

This alliance combines the power and technological expertise of Yahoo! JAPAN with the content and brand wealth of Hachette Fujingaho: ELLE, a leading high-end women’s magazine in Japan and the only 360 ° brand there, thanks to its print editions (ELLE, ELLE Girl), lifestyle extensions (Deco, A Table, Mariage) and Internet sites, e-commerce and mobile; 25 ans, a leading media brand in the luxury segment; Men’s Club, a monthly men’s fashion magazine of record.

Through this strategic partnership, Yahoo! JAPAN will deliver its visitors a large array of targeted high quality content from recognized brands.

Didier Quillot, CEO of Lagardère Active stated: “We are very happy to be signing this wide-ranging partnership with the Japanese online market’s leading company. This will provide formidable exposure to our flagship brands, including ELLE, on the Web and mobile while significantly strengthening our capacity to monetize our content.”

“This alliance with Yahoo! JAPAN underscores the fact that our media brands are appealing to the number one Internet player in Japan, one of the most dynamic Web markets worldwide. This is a major milestone in our digital transformation process, which began with ELLE and is now proceeding to schedule with 25 ans and Men’s Club,” added Yves Bougon, CEO of Hachette Fujingaho.

M. Kano, Vice-President and head of YAHOO! Japan’s media division said: “This is a vital agreement for both Hachette Fujiingaho and YAHOO! JAPAN, which will enable us to capitalize on the strengths of our two companies. We are going to further strengthen this alliance so as to offer online users a larger selection of high-quality content and services.”

Branded, daily updated channels:
– Elle (http://fashion.yahoo.co.jp/magazine/column/elle/ )
– 25 ans (http://fashion.yahoo.co.jp/magazine/column/25ans/ )
– and Men’s Club (http://fashion.yahoo.co.jp/magazine/column/mensclub/ ), from 10 May
will be set up under the section:Yahoo! FASHION. They will provide fresh advertising opportunities thanks to the posting on line of highly targeted content: fashion tips and advice, social, fashion and beauty trends, coverage of celebrities and events and street style, etc.
The Marketing of advertising space will be done by both partners: Yahoo! JAPAN for display, and Hachette Fujingaho for infomercials and special operations.