Lagardère Active and Meredith team up to publish Parents magazine in Greece
Archives Lagardère Active
Paris, January 25, 2010
Lagardère Active, owner of the Parents brand in France and various other regions including Greece, has announced a partnership with American media company Meredith to develop a Greek version of the magazine.
This new licensing agreement will make it possible to boost editorial-content quality and offer new advertising opportunities.
In France, Lagardère Active is the uncontested leader for mothers and other women in the 25-to-34 age range with Parents – a monthly with circulation of 303,731 copies in 2008-2009 and 2.5 million readers in France – alongside such titles as Infobébés and Infocrèche.
Lagardère Active also has a solid global position in parenting publications thanks to such leading titles as Spain’s Crecer Feliz (www.crecerfeliz.es) and the Russian version of Parents (www.parents-online.ru).
“This partnership with Meredith, a US parenting-media leader, testifies to the universal appeal of parent-oriented themes,” explains Jean de Boisdeffre, CEO for international magazines. “The combined forces of Meredith and Lagardère Active will allow us to produce a top-notch version of Parents in Greece.”
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