Cellfish Media launches “Cellfish.com”, the first portal to link the mobile to the Web, simultaneously in France and the United States

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Archives Lagardère Active

Paris, June 19, 2007

Cellfish Media launches Cellfish.com in the United States on 27 June and in France on 3 July.

Cellfish.com: liberating mobile phone content
Almost a billion mobile phones equipped with a camera will be sold across the world in 2010, representing 80% of sales (source: Informa Telecoms & Media). Although some of the most unexpected, moving, cheeky and unique photo and video content is now created using mobile phones, it remains “blocked” on handsets. Cellfish.com is first and foremost a simple, free tool that liberates this content and allows it to be shared in real time with the user’s community, fans, family or friends.

Fabrice Sergent, CEO of Cellfish Media says, “We’re betting on there being greater access to the Web via mobiles than via computers in the years to come. Cellfish.com wants to be the leading portal for the convergence of digital media”.

Cellfish.com has therefore achieved the technological feat of creating bridges between mobile phones and the Internet.

Cellfish.com: from the mobile to the Web

Using their mobile, users upload their content, which is instantly accessible on their Cellfish web page

Cellfish.com: from mobile to mobile
The portal also allows for the transmission of content to other mobiles, creating a community dynamic of new-generation mobile blogs.

Cellfish.com: from the Web to mobiles
With Cellfish.com, the Web becomes genuinely mobile. The portal will enable all mobile subscribers, whatever their service provider, to access the best content, text, audio, images and video – in real time.

  • News feeds, weather, or other Web RSS feeds..
  • Purchase of content coming from Cellfish Media catalogues and those of its partners: the best catalogue available.
  • Downloading of content created by other mobile Internet and Internet users.
  • Directory of the best sites and search engines (planned).
  • Local and geo-localized content (planned).

In a market worth 18 billion dollars across the world in 2006 and forecast to reach 38 billion in 2011 (source: Informa Telecoms & Media), dominated by operator portals, owners and often reserved exclusively for their subscribers (“walled gardens”), Cellfish Media aims to create a genuine mobile brand and an environment open to all, whatever access provider they use.

While 75% of mobile content currently consumed is limited to ringtones and images, with teenagers as the core target market, cellfish.com will bring to the mobile an opening onto the Web and its diversity, along with community services and video, in order to grow target audiences and generate new sources of revenue, such as advertising on mobiles, the sales forecasts for which amount to 4.7 billion in 2011 in the United States (source: eMarketer, January 2007).

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Cellfish Media is one of the world leaders in the production of mobile content, with over 300 million transactions last year through its sites and labels such as BlingTones and KKO-mobile.com

About Cellfish Media
Cellfish Media is a publisher and distributor of mobile content and services. In France, it occupies a leadership position with 4 million unique customers in 2006, and has a 20% market share. At a global level, in 2006 it generated over 300 million transactions linked to the sale of content. Also present in Germany and the United States, where it is based, Cellfish Media has 320 employees.

Main shareholders: Lagardère, Telecom Media Fund (financed by the Caisse de Depot et Placement du Quebec and Trio Capital), Humagade Group Inc (a partner of Desjardins Venture Capital) and Solidarity Fund QFL.

www.cellfishmedia.com

Contact presse :

Emilie CHRISTOPHE  - T: 01 53 35 71 06  - M : 06 74 64 77 76  - emilie.christophe@cellfishmedia.fr

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