Three of the group’s titles rank among the Top 10 most-read magazines: Version Femina, Télé 7 Jours and TV Hebdo
AEPM has just published its readership results for 2006*. This latest sweep confirms the power of magazines and the loyalty enjoyed by the medium: each month, 97.2% of French people read a magazine and 58.9% do so every day.
Against this buoyant backdrop, Lagardère Active Media is performing extremely well:
65% (two out of three) French people read at least one Lagardère title during 2006.
If Publicat titles are included, this figure rises to 72% of French people reading at least one title for which advertising sales are handled by Lagardère Publicité.
Lagardère Active Media is the leader in 10 segments: mass-market women’s magazines with Version Femina (10,259,000 readers), upscale women’s weeklies with Elle (2,255,000 readers), women’s parenting magazines with Parents (3,050,000 readers), upscale women’s interior-design magazines with Elle Décoration (3,075,000 readers), newsweeklies with Paris Match (4,327,000 readers), cars with Auto Moto (2,993,000 readers), cinema with Première (1,300,000 readers), men’s magazines with Entrevue (4,368,000 readers) and Choc (4,301,000 readers), puzzles with Télé 7 Jeux (3,670,000 readers) and gardening with Mon Jardin Ma Maison (1,560,000 readers).
Three of the group’s titles rank among the Top 10 most-read magazines: Version Femina (ranked 2nd), Télé 7 Jours (4th) and TV Hebdo (9th).
Six of the group’s titles have over 4 million readers: Version Femina (10,259,000), Télé 7 Jours (6,423,000), TV Hebdo (5,477,000), Entrevue (4,368,000), Paris Match (4,327,000) and Choc (4,301,000).
Upon publication of these results, Olivier Chapuis, Managing Director of Lagardère Active Media, said, “In a media world that is undergoing profound change, these latest readership results confirm the strengths of magazines: personal, intimate items that you can carry around with you, social magnets that bring together vast communities of ideas and passions, reference points for reflection and analysis and, at the same time, passports to leisure and escape. The impressive, audited readerships of all titles published by Lagardère Active Media demonstrate the energy and vitality of our market-leading brands.”
– Première will be published in its new format on newsstands on Monday March 5 and, at the same time, will launch a new website, part of an ambitious cultural portal where it will appear alongside Pariscope and Télé 7 Jours.
– Télé 7 Jours, the most-read general TV magazine behind TV Magazine, is the benchmark in its market, where bi-monthlies remain the challengers.
– With an overall readership of 730,000, Isa has maintained its upscale positioning, with one-third of its readers coming from AB+ households.
– Jeune et Jolie, now the only title for female adolescents, has passed the million-reader mark. – With almost 2.2 million readers, Public has confirmed its success among a young, very urban readership (56.3%).
* Note: Given a change in methodology, the AEPM 2006 results cannot be compared in any way with those from previous years.