| FRÉDÉRIQUE VACQUIER
Advertising Director, Le Journal du Dimanche,
CSR coordinator, Lagardère Publicité News
Lagardère Publicité News ramps up its CSR efforts with its partners
The health crisis has ramped up the need for brands to speak out about their commitments and increased their responsibility towards their customers, suppliers and employees, who are increasingly concerned and demanding about CSR matters.
This is reflected by the study launched in 2021 by Lagardère Publicité News confirming that our audiences (listeners, readers and internet users) are more attentive than the average French audience to CSR matters.
On the basis of our profound and firmly rooted convictions, we have structured our approach and shared it more widely with our stakeholders by getting our editorial teams involved in a variety of topics. These include environmental topics, for example with the “Les Héros de la Planète” sections and conferences, societal topics with the creation of Europe 1 Solidaire to support young people during the health crisis, and continuation of the “Trophées Europe 1 de l’Avenir” awards or the “Demain” roundtable events organised by Le Journal du Dimanche.
We intend to do even more in 2022 with the launch of responsible advertising services and the creation of a carbon calculator to measure the carbon footprint of advertisements in order to reduce their impact.
You can join in throughout the year to keep up with our progress.