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Making gender equality a performance driver

       

CÉCILE DURAND-GIRARD
Head of Institutional Relations and Regulatory Affairs
in Lagardère Active’s Radio and TV business
 
 


WOMEN’S ROLE IN THE MEDIA: MAJOR EFFORTS IN THE RADIO AND TV BUSINESS


Lagardère Active’s Radio and TV business is strongly committed to giving women greater exposure, and applies the recent CSA directive recommending that broadcasters measure and increase the on-air presence of women. The CSA also expects a qualitative assessment of content, with the help of analysis schedules prepared with the Council for Equal Opportunities for Men and Women, regarding the presence or absence of stereotypes.

In the last few months of 2015, Europe 1 prepared detailed statistics on the large number of people contributing on-air to its programmes (journalists, presenters, commentators, experts, politicians and other guests). The results confirm that Europe 1’s management is committed to giving airtime to talented female experts.

Gulli also quantified and assessed the presence of women and female characters in its animated series and programmes for children and families. It found that Gulli’s heroines are usually brave, ambitious and active, rather than hysterical, chatty and ultra-stylish. These very positive results support the direction taken by Gulli’s editorial executives.

 


   > www.lagardere.com
 
     

Denis Olivennes, Chairman of Lagardère Active, supports UN Women's #HeForShe movement
to promote gender equality.

The group's values

The Group has clear values that determine its personality. Lagardère's creativity, boldness and independence have helped to create a modern, innovative media group that's in touch with its times.

Press releases

2017/01/12

Laurent Platini and Thomas Lavenant appointed as Head of Business Development France and Director France Event Division respectively

2017/01/04

Half-year liquidity contract statement for Lagardère SCA

The group's activities

The Lagardère group is a global leader in content publishing, production, broadcasting and distribution, whose powerful brands leverage its virtual and physical networks to attract and enjoy qualified audiences.
The Group's business model relies on creating a lasting and exclusive relationship between the content it offers and its customers.
It is structured around four business lines.

Learn More

Meet our employees

Who better than our own employees to describe the careers available within the group? Discover their daily lives at work.