Virgin Radio registers its best cumulative audience in the 25-34 age bracket years in two years! (Médiamétrie results)
Archives Lagardère Active
Paris, November 19, 2013
Virgin Radio’s cumulative audience is up in its core target market, the 25-34 age group, over both the sweeps period and a one year period (+5% versus 2012).
With 10.3% in the 25-34 age group during this sweeps period, the station achieved its best cumulative audience in two years.
In 1 year, Virgin Radio is up in daytime listening and on local programming with:
- a 9.4% increase in CA between 9 am 4 pm
- a 14% increase in CA between 4 pm am 8 pm
EVENING LISTING AUDIENCE SHARE TRIPLES WITH ENORA!
With 6.2% audience share in the 25-34 age group, Enora triples market share in the evening, moving ahead of Lovin Fun in this target group!
Virgin Radio wins its bet on Enora’s evening show (Enora le soir), which met with immediate success.
Over a one-year period, she is up in all audience indicators in the 13-and-over age group:
- up 29% in cumulative audience
- up 80% in average quarter-hour share
- up 1 point in audience share
- up 14 minutes in average listening time
For about a year now, Virgin Radio has been focusing on the ELECTRO POP ROCK music format, which is popular with its core target audience.
Virgin Radio has approximately 2,180,000 daily listeners aged 13 and up (i.e. 4.1% cumulative audience).
Véronique Dumon - Press Manager for Lagardère Active's music TV channels and radio stations - Tel.: +33 (0)1 56 36 55 76 - E-mail: email@example.com
Source: Médiamétrie 126,000 Radio survey. M-F average, 5am-12 midnight, 13-and-up and 25-34 age groups, Sept-Oct 2013 vs. Sept-Oct 2012 and April-June 2013 - best CA in 25-34 age group since Sept-Oct 2011
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