VIRGIN 17 expands its audience by 21% among DTT- only viewers aged 4 and up.

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Archives Lagardère Active

Paris, July 7, 2008

  • VIRGIN 17 captured a significantly wider audience in the month of June, posting a 1.7% audience share among DTT-only viewers aged 4 and up, a 0.3% increase (over May 2008).
    The channel was especially successful in the 15-34 age bracket, where its audience share rose 31%.
  • With a 6% jump in its weekly coverage, VIRGIN 17 recorded the largest one-month increase of any DTT channel*.
    The music channel’s weekly coverage has grown 53% over the past year, for an additional 5.3 million viewers.

VIRGIN 17 press contacts:

Aurélia Giffaut - +33 (0)1 47 23 19 21 - aurelia.giffaut@lagardere-active.com

Katia Jouffre - +33 (0)1 56 36 53 34 - katia.jouffre@lagardere-active.com

*excluding the traditional terrestrial channels

Source: Médiamétrie / Médiamat June 2008 – Average Monday-Sunday, 3:00am - 3:00am.

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