At 9:00 am on Tuesday 17 May 2005 at the Paris Jean-Bouin stadium, Arnaud Lagardère presented the first stage of his company’s corporate strategy in the field of the sports.
He recalled its involvement in the Paris Jean-Bouin club and its support for some of the brightest stars in French tennis (Richard Gasquet, Michaël Jeremiasz, Nicolas Mahut, Paul-Henri Mathieu, Gaël Monfils, Arnaud di Pasquale).
He then announced the creation of Team Lagardère and its technical coaching support platform, initiated by Xavier Moreau (Sports Manager of Paris Jean-Bouin), which will be directed by a management team composed of the following members:
- Christian Miller, previously manager of INSEP’s Biomechanics and Physiology lab, who will become the manager of Team Lagardère’s technical platform;
- Annie Riquet and Jean-Michel Levèque, previously teacher-researchers at the INSEP, who will assist Christian Miller;
- Rémi Barbarin, responsible for the development of the Lagardère Tennis Team.
This constitutes the Lagardère Group’s first venture into the area of sports content. Focusing initially on tennis, Team Lagardère’s mission is to rapidly becoming a multi-sport organization.
For Arnaud Lagardère, “This policy in the field of sports is an approach that makes sense for the Lagardère Group. It is a new opportunity to express our aspirations to achieve optimal levels of responsiveness, performance and progress. We are committed to building an innovative sports strategy over the long-term, on a human scale, that will reflect excellence and passion. With Team Lagardère, our objective is to create a unique undertaking that will become a leader in its field.“
The Team Lagardère Web Site