Strategic agreement in Belgium between Europe 1 and Twizz-Radio
Archives Lagardère Active
Paris, Septembrer 23, 2010
Europe 1 has just signed a brand and content licence agreement with the Belgian French language radio station Twizz. This agreement will give Twizz exclusive rights to broadcast certain Europe 1 content on Belgian territory, including Laurent Ruquier’s well known French radio show “On va s’gêner!“.
Twizz will use the Europe 1 brand in its communications and audience winover strategy, aiming to promote the partnership and the influence of the Europe 1 brand.
Europe 1 is delighted with this agreement, which is in line with its policy of revenue diversification, strengthening its presence with cross-border listeners.
To receive institutional press releases from the Lagardère group, please complete the following fields:Register