Back to top

Sportfive signs a 15-year agreement with Juventus of Turin


Archives Lagardère Sports and Entertainment

Paris, March 25, 2008

As a continuation of its long-term development policy, yesterday Sportfive signed a long-term agreement with one of the world’s greatest football teams – Turin’s Juventus. The club, which has just completed the financing for its new stadium, has entrusted Sportfive with the sale of the naming rights of the future structure. In addition, Sportfive and Juventus will jointly take care of marketing, promotion and sales of the stadium’s business seats and boxes. The contract formalizes the collaboration of Sportfive and Juventus through 2023, an exceptional long-term opportunity that will allow both parties to develop a true partnership.

After our agreement with Olympique Lyonnais through 2020, and with the CAF for its main competitive events – including the CAN – through 2016, this new agreement with Juventus is an illustration of Sportfive’s long-term strategic association with some of the finest names in football. We will offer advertisers the most efficient opportunities to develop and to communicate via sport,” commented Christophe Bouchet, Managing Director of Sportfive France. “We will continue to grow with the “premium brands” of football in both France and Europe.”

Sportfive press contact:

Charlotte Massy: +33 1 41 23 55 42 -

Email alert

To receive institutional press releases from the Lagardère group, please complete the following fields: