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SPORTFIVE appointed Official Hospitality Agency for FEI Alltech™ World Equestrian Games 2014 in Normandy


Archives Lagardère Sports and Entertainment

Paris, January 22, 2014

SPORTFIVE, the international sports marketing agency owned by Lagardère Unlimited, has
been appointed Official Hospitality Agency for the FEI AlltechTM World Equestrian Games 2014 in Normandy. The contract includes the global hospitality sales rights for this year’s edition which will take place from August 23rd to September 7th in Normandy in France.

The World Equestrian Games are held once every four years and bring together the best equestrians from more than 60 countries to compete in the eight official disciplines recognised by the Fédération Equestre Internationale (FEI). The Games were launched in 1990 and will come to France for the first time this year. There is great excitement in
Normandy, where half a million spectators are expected to attend.

The leading hospitality agency in France, SPORTFIVE collaborates with a number of prestigious sports events, both in France and on an international scale. This agreement with the World Equestrian Games enables SPORTFIVE to further strengthen its portfolio of hospitality rights which includes, amongst others:

  • Roland Garros French Open and BNP Paribas Tennis Masters
  • Various events at the Stade de France in Paris (rugby, football and concerts)
  • Selection of French football clubs (Olympique Lyonnais, AS St Etienne, OGC Nice, Valenciennes FC, RC Lens and AJ Auxerre)
  • Stade Français Paris rugby club in the new Jean Bouin stadium
  • Hand Star Game handball at Paris Bercy
  • Top 14 rugby semi-finals in Lille in 2014

SPORTFIVE appointed Official Hospitality Agency for FEI Alltech™ World Equestrian Games 2014 in Normandy

For more information, please visit , or Twitter @SportfiveFR


Heidi Farr – Director of Communications & Public Relations
T+41 (0)22 5963 832 - E

Fanny Margoux – Communications Manager
T+ 33(0)1 74 31 72 06 - E

Lagardère is a world-class pure-play media group (Book and e-Publishing; Press, Audiovisual, Digital and Advertising Sales Brokerage; Travel Retail and Distribution; Sport Industry and Entertainment). Lagardère shares are listed on Euronext Paris.

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