RFM gains 221,000 listeners
Archives Lagardère Active
Paris, January 17, 2012
With 2,430,000 listeners every day, RFM continued its growth, gaining another 221,000 listeners in this period. It has achieved its best audience figures since the introduction of the programming.
Bruno Robles and Justine Fraioli: continued growth
1.2 million listeners* tune in to “The Best Way to Wake Up” every morning between 6 and 9 a.m., representing an increase of 38,000 listeners. The 6-9 a.m. show rose one position, becoming the second-leading morning music show in the 35-59 age group, with 4.3% audience share and 4% cumulative audience.
Increasing listener numbers for Frédéric Lopez
Every evening at 7 p.m., Frédéric Lopez’s VIP interview attracts 136,000 listeners (an increase of 11,000 listeners).
RFM among the Top Three music radio programmes in the 35-59 age group
With 4.5% audience share and 7.1% cumulative audience, RFM rose one position in the 35-59 age group.
Source: Médiamétrie 126,000. Nov.-Dec. 2011 vs Sept.-Oct. 2011.
*Average for Monday-Friday. Target: 13-and-up and 35-59 age groups.
*Exact audience = 1,189,000.
Véronique Dumon - Tel : +33 (0) 1 56 36 55 76 - Email : email@example.com
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