MédiaCabSat results July 2008 : Lagardère Active channels leaders in youth and music sector

Children’s channels consolidate leadership.

• Canal J and TiJi in MédiaCabSat Top 3 ¹
  Canal J is the second leading special-interest channel among viewers in the 4-and-over demographic, all channels combined, with a 1% audience share.
  TiJi ranks 3rd with 0.8% of audience share* (an increase since the last sweeps period of 0.1 point).
• Canal J and TiJi leaders in the youth channels sector…
  For the 7th consecutive year, CANAL J is the number one children’s channel.
  Audience share is up 5 points in the 4-10 demographic and up 4.8 points in the 4-14 demographic in this sweeps period.
  TiJi remains second with 4.8% of audience share in the 4-10 demographic. 
•  … and they are the most popular with parents
  They rank 1st and 2nd, all special-interest channels combined, in households with children with an audience share of 1.4% and 1.2%.

Lagardère Active also appeals to young adults

MCM

• MCM is the leading music channel in the 15-34 demographic with a 1% audience share*, with an increase of 11% since the last sweeps period.
• MCM is the most watched music channel with more than 7 million viewers in the 4-and-over demographic each month.
• The MCM package (MCM + MCM TOP + MCM POP) is the leading music channel in the 15-34 demographic with a 1.7% audience share**.

*rank tie in audience share
** rank tie with the MTV package that offers 4 channels (MTV + MTV Idol + MTV Pulse + MTV Base)

Filles TV

• With an audience share of 1.7%, Filles TV is the second leading channel among women in the 15-24 demographic, a year-on year increase of 21%.

MEZZO, the standard-setting channel for classical music and jazz

• Leading music channel among professionals and senior executives (upper income groups) with 0.2% of audience share.
• Mezzo consolidates its growth: each week more than 2 million viewers in the 4-and-over demographic watch the channel.