The Fédération Française de Tennis continues to reinforce its Digital Marketing Strategy and has appointed Lagardère Unlimited, the dedicated sports and entertainment branch of the French pure-play media group Lagardère, to provide consultancy services to improve Roland Garros’ online advertising offer for its partners.
The partnership will enable the FFT to develop unique and multichannel online advertising packages for its tournament partners. Lagardère Unlimited will focus on creating digital sponsorship packages and activation campaigns to increase sponsor visibility and drive additional marketing revenue for the FFT.
Lagardère Unlimited continues to recognise the importance of digital impact and prides itself on maintaining a leading position in the international sports market. The agency’s dedicated digital team offers proven experience and expertise in generating revenue from digital marketing. Commenting on the agreement, Maxime Zeller, Head of Digital for Lagardère Unlimited Europe and Africa, said: “We are delighted to work with the FFT and to be part of one of France’s most important international sports events. Tennis is a fastpaced and innovative sport and the opportunities to fully exploit digital potential are vast. We will provide the FFT and its partners with innovative and customised solutions to boost revenues, increase exposure and contribute to a truly memorable fan experience.”
Whilst this partnership is the first of its kind between the FFT and the agency on a pure digital level, Lagardère Unlimited is already deeply involved with Roland Garros and tennis as a sport. Lagardère Unlimited owns one of the most extended portfolios of worldwide tennis rights, including hospitalities, media rights and talents such as Andy Murray, Richard Gasquet, Victoria Azarenka, Caroline Wozniaki or Sloane Stephens.
About Lagardère Unlimited :
Lagardère Unlimited is the dedicated Sports and Entertainment branch of the Lagardère group, offering international expertise across six complementary business activities: event organisation and exploitation; talent management; consultancy services for stadium and arena exploitation; marketing rights exploitation and brand activation; media rights distribution; and sports academy management. Lagardère Unlimited has more than 1,300 employees and conducts business in three main geographical regions: Europe and Africa; the USA and South America; and Asia-Pacific and the Middle East.
Lagardère is a world-class pure-play media group (Book and e-Publishing; Press, Audiovisual, Digital and Advertising Sales Brokerage; Travel Retail and Distribution; Sport Industry and Entertainment). Lagardère shares are listed on Euronext Paris.